Oriens Reports High Visitor Traffic to Hotel PURE Web Site
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LAS VEGAS, Aug. 27, 2008 (GLOBE NEWSWIRE) -- Oriens Travel & Hotel Management
Corp. (Pink Sheets:OTHM) (http://www.orienscorp.com), an emerging Travel and
Hotel Management Company, operating online travel booking site 128trip
(http://www.128trip.com) and hotel management subsidiary Hotel PURE
(http://www.HotelPURE.com), is pleased to report that due to a recent marketing
initiative started on August 1, 2008, the number of unique visitors visiting
Hotel PURE's web site daily has rose to just over 2900 and is continuing to
increase daily.
Focusing on generating revenue from its Hotel PURE locations, Oriens has taken a
series of marketing initiatives aiming at driving unique visitors to Hotel
PURE's web site both on the Internet as well as print media such as
advertisements in airline in-flight magazines and travel agents travel guides,
converting these visitors into bookings into Hotel PURE in Costa Rica and
Nicaragua, hence generating revenue for the company through booking commissions
as well as long-term monthly royalty fees. Understanding the number of bookings
is directly related to the number of unique visitors visiting Hotel PURE's web
site, Oriens has committed to continuously exposing Hotel PURE internationally
in the U.S. and Europe via different methods of creative marketing tactics to
increase the number of unique visitors to Hotel PURE's web site. Alexa
(www.Alexa.com) web ranking, an Internet traffic tracking tool company tracking
the number of unique visitors to Hotel PURE's web site, has advanced
significantly recently due to the increase of recent visitors to Hotel PURE's
web site, from ranking 5.9 million in the world 8 months ago to 376,000 recently
and advancing, and there are over 20 million web sites around the world, this is
one of the methods Oriens' judges the success of each marketing campaigns. Hotel
PURE's Google ranking has also increased significantly thanks to Oriens' Search
Engine Optimization (SEO) team's efforts for the past 12 months. Oriens' SEO
team started working on attracting hotels in Costa Rica and Panama to join its
Hotel PURE brand 12 months ago, and within 3 months, was able to place the
"Franchise Opportunity" web page on the number 1 spot both on Google
(www.Google.com) and Yahoo (www.Yahoo.com) search results by typing the key
words "Costa Rica hotel franchise" and "Panama hotel franchise", in both the
Google and Yahoo search bar, assuming there is a hotel in Costa Rica or Panama
looking to join a hotel chain. Both Google and Yahoo are ranked number 1 and 2
on the Internet with respect to search engine popularity. 6 months ago, the SEO
team shifted to work on driving potential customers to Hotel PURE's web site to
book their hotel accommodations in Costa Rica; today, should a customer wish to
look for hotel accommodations in Costa Rica and try searching both in Google and
Yahoo by typing the words "Costa Rica hotels" in the search bar, Hotel PURE is
found on the second page ranked 15 among thousands of web sites promoting Costa
Rica hotels.
Ken Chua, President of Oriens comments, "Creative marketing is our strong field.
We are not a company armed with hundreds of millions of dollars looking to throw
into the marketing arena and hope to recover the money sometimes way in the
future, instead, for every dollar we spend, we look to get 3 dollars worth of
results on that investment. Judging from the results our marketing team has
delivered to us so far, we are certainly building on a solid business foundation
into the future on our Hotel PURE brand."
The Oriens Travel & Hotel Management Corp. logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=4206
The above statements in regard to Oriens, which are not purely historical, are
forward-looking statements within the meaning of the Private Securities
Litigation Reform Act of 1995, including Oriens' beliefs, expectations, hopes or
intentions regarding the future. All forward-looking statements are made as of
the date hereof and are based on information available to the parties as of such
date. It is important to note that the actual outcome and the actual results
could differ materially from those in such forward-looking statements. Factors
that could cause actual results to differ materially include risks and
uncertainties, such as technological, legislative, corporate, financial and
marketplace changes.
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CONTACT: Oriens Travel & Hotel Management Corp.
Ken Chua
509-561-7542
Fax: 509-561-6923
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