Chrysler LLC Selects Gail & Rice for Auto Show Staffing, Events

Premier event firm to provide Product Specialists, Narrators during auto show
season

SOUTHFIELD, Mich., Aug. 27 /PRNewswire/ -- Gail & Rice, a leading brand
communications and experiential marketing agency, announced today that it has
been selected by Chrysler LLC (Chrysler) to provide auto show staffing and
other event services for the Chrysler, Jeep(R) and Dodge brands. The
announcement was made by Gail & Rice owners Tim Rice and Jeff Bouchard.
"We are very excited to have Gail and Rice as our auto show staffing
agency. They have been and will continue to be a key element on our auto show
team," says Bo Puffer Chrysler's Global Events Manager.
Gail & Rice provided staffing for the Dodge brand in the past, and armed
with that experience, secured the remaining business for the upcoming auto
show season.
"Having provided these services to Chrysler in the past, we have a good
familiarity with Chrysler's expectations at auto shows," said Rice. "This
understanding coupled with our years of experience in auto show marketing and
product branding will enable us to develop a highly educated staff of product
specialists able to consistently deliver Chrysler's exciting message to its
audience."
Gail & Rice will conduct an intense training program for Chrysler, Jeep
and Dodge product specialists, beginning with a customized on-line training
program. Product specialists, representatives who typically are available on
the show floor, review automotive-related Web sites to develop their knowledge
of Chrysler products and competitors, read reviews and research automotive
technology and technologies specific to the products they will be
representing.
At the end of the training, the product specialists are walking, talking
encyclopedias capable of handling questions from even the toughest vehicle
enthusiasts. Fortunately, their contact is usually with consumers evaluating a
vehicle they are considering for purchase.
The on-line training is followed by classroom training on products,
features and benefits, and is interspersed with opportunities to experience
the vehicles first-hand during ride-and-drive trainings. These events put
specialists through an intense regimen of maneuvers designed to test the
limits of the vehicle's capabilities, providing real-world experience that can
then be related to auto show attendees.
Narrators, who are positioned on turntables, go through a similar, though
slightly less intense training.
Training even continues during the shows themselves, with product
specialists and narrators using off-stage time to walk the show floor and
review competitive products to be able to better answer questions about the
Chrysler LLC brands versus others.
Training commences within the next few weeks, according to Rice. The Auto
Show season starts to heat up with the Texas State Fair in September and runs
through the New York show in April.
About Gail & Rice
Gail & Rice, Inc., now in its 77th year of business, is a leading brand
communications and experiential marketing agency based in Southfield,
Michigan, with offices throughout the United States. Through a combination of
integrated services featuring branded events, environments and experiences,
Gail & Rice, Inc. helps clients across all industry sectors improve
performance, increase sales and build brands.
Gail & Rice
John Trouba/ jtrouba@gail-rice.com
248-799-5005
or
Joe Rohatynski/joe@joepr.com
Marc Harlow/marc@harlowpr.com
517-579-0789
Rohatynski-Harlow Public Relations

SOURCE Gail & Rice

John Trouba of Gail & Rice, +1-248-799-5005, jtrouba@gail-rice.com; or Joe
Rohatynski, joe@joepr.com or Marc Harlow, marc@harlowpr.com, both of
Rohatynski-Harlow Public Relations, +1-517-579-0789, for Gail & Rice