Chrome Systems and Gumiyo Partner to Deliver First Mobile Phone Vehicle Videos

PORTLAND, Ore., Aug. 27, 2008 (GLOBE NEWSWIRE) -- Chrome(r) Systems Inc., a
subsidiary of DealerTrack Holdings, Inc. (Nasdaq:TRAK) and an industry leader in
collecting, enhancing, and distributing best-in-class automotive data, today
announced it has partnered with Gumiyo, the retail automotive industry's leading
mobile marketing company, to deliver Chrome's Video Showcase of full-motion new
vehicle video test drives to mobile Web consumers using Gumiyo's dynamic mobile
marketing platform. This will put high quality videos of new vehicle inventory
directly into the hands of mobile phone users for the first time, providing auto
buyers with dynamic and informative vehicle presentations to help drive sales.

"New vehicle videos have become a powerful tool that provides car buyers with
the information they need to make new vehicle purchasing decisions," said Shuki
Lehavi, founder and CEO of Gumiyo. "This partnership brings new vehicle videos
to the mobile Web, giving car buyers on-the-go a truly media rich shopping
experience anywhere and anytime."

Gumiyo extends the traditional online marketplace to mobile phones, connecting
buyers and sellers in real-time to communicate and complete the deal. The
company's mobile marketing platform provides sellers with unique mobile
homepages and the means to drive traffic from print ads, signs, flyers, window
labels, or any type of offline advertising using interactive SMS text messaging.
Gumiyo puts a dealership's inventory and showroom directly into the hands of
qualified and interested buyers with on-demand detailed inventory listings,
vehicle photos, videos and Carfax reports.

"We're excited to be partnering with Gumiyo," says Peter Batten, general manager
for Chrome Systems. "Their innovative mobile marketing platform is launching
dealerships into the next generation of marketing where consumers can be reached
any time through the channel they prefer. The addition of our Video Showcase
makes their mobile presentations even more compelling and increases the
likelihood of turning a lead into a customer."

The Chrome Video Showcase is comprised of two video products: concise one-minute
overviews of current auto, light truck, or SUV models, called "1:00 on One New
Vehicle Profiles," and "Top 200 New Vehicle Test Drives, which give a more
detailed overview of the 200 most popular current vehicles. All the videos
combine high-quality action footage with informative graphics, voice-over
narration, and music, placing customers squarely in the driver's seat, ready to
buy. Chrome partners with the automotive media professionals at WheelsTV to
create the industry's video coverage, essential to dealer success.

Chrome provides vehicle content, software, technology and services to deliver
complete enterprise solutions to all segments of the automotive retail industry.
Chrome pioneered the technology behind electronic vehicle configuration with the
introduction of PC Carbook(r), and since 1986 has collected, analyzed and
enhanced "raw" automotive data from all manufacturers. Chrome Systems Inc. is a
subsidiary of DealerTrack Data Services, Inc., a DealerTrack Holdings, Inc.
company (Nasdaq:TRAK).

About Gumiyo (www.gumiyo.com)

Gumiyo leads the mobile marketing revolution for auto dealers, real estate
agents, and classifieds advertising with turnkey solutions that launch
businesses and inventory into the mobile space. The Gumiyo mobile marketing
platform matches and connects buyers and sellers by extending classifieds,
marketplaces, and businesses to mobile phones. With its flexible private-label
solution, Gumiyo enables organizations to quickly incorporate the mobile channel
into their marketing mix with minimal investment while getting the best and
latest technologies the mobile medium has to offer.

Safe Harbor for Forward-Looking and Cautionary Statements

Statements in this press release regarding the benefits of Chrome's data and
Video Showcase and all other statements in this release other than the
recitation of historical facts are forward-looking statements (as defined in the
Private Securities Litigation Reform Act of 1995). These statements involve a
number of risks, uncertainties and other factors that could cause actual
results, performance or achievements of DealerTrack to be materially different
from any future results, performance or achievements expressed or implied by
these forward-looking statements.

Factors that might cause such a difference include: including selling additional
products and services to existing and new customers; Chrome's success in
expanding its customer base and product and service offerings; and other risks
listed in the DealerTrack's reports filed with the SEC, including its 2007 Form
10-K. These filings can be found on DealerTrack's website at www.dealertrack.com
and the SEC's website at www.sec.gov. Forward-looking statements included herein
speak only as of the date hereof and DealerTrack disclaims any obligation to
revise or update such statements to reflect events or circumstances after the
date hereof or to reflect the occurrence of unanticipated events or
circumstances.

TRAK-G

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CONTACT: DealerTrack
Raphael Carty
(516) 734-3777
raphael.carty@dealertrack.com

RF Binder Partners
Stephanie Lowenthal
(212) 994-7619
stephanie.lowenthal@rfbinder.com

Carter-West Public Relations
Dawn Chaban
323-644-1844
dchaban@earthlink.net

Gumiyo, Inc.
Richard Abronson
888-486-9611 x8333
rich@gumiyo.com