DIRECTV Mas(TM) Highlights Exclusive Mexican Programming

* Reuters is not responsible for the content in this press release.

Wed Aug 27, 2008 8:00am EDT 

--(Business Wire)--
DIRECTV:

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What:  As a continued commitment to the Hispanic Community, DIRECTV
        Mas(TM), DIRECTV's Spanish and English-language programming
        service, will present its newly exclusive Mexican programming
        including sports, movies, music, news and educational networks
        from all over Latin America.

       To support the Hispanic community DIRECTV officially launched
        DIRECTV Mas, the U.S. premium bilingual satellite TV service.
        With over 45 Spanish language channels available (18 percent
        more than its competitors) and more than 230 channels in
        English, in the last two years DIRECTV Mas has added 10
        channels to its lineup: ESPN Deportes, Discovery Familia,
        Television Dominicana, V-Me, MEGA TV, Azteca America (national
        feed), Azteca Mexico, Telecentro, Cine Nostalgia and Foot's
        Cool.

       Also, the DIRECTV Mas lineup now includes more than seven
        channels of Mexican programming such as Azteca Mexico, Azteca
        America, Mexicanal, Once Mexico, Mexico 22, Sur Mexico, Cine
        Nostalgia, that broadcast top programming from all Mexican
        territories.

       DIRECTV Mas recently announced the exclusive incorporation of
        Azteca Mexico, Cine Nostalgia, Telecentro, and Foot's Cool.
        Along with other nationwide exclusive channels like MEGA TV,
        Centroamerica TV and TyC Sports, as well as exclusive channels
        on satellite such as Latinoamerica TV, and TV Chile, DIRECTV
        Mas now offers a wide variety of exclusive programming.

       These additions will strengthen an already robust package,
        which includes top line channels with the number one shows
        from all Spanish speaking Latin American countries, including
        the Caribbean and Spain and over 230 English language
        channels.

When:  DIRECTV Mas Highlights New Exclusive Mexican Programming
       Wednesday, Aug. 27, 2008
       6:30 p.m.

Who:   Omar Fierro Vivir Sin Ti / Por Fin el Fin, AZM channel 442
       Eduardo Alvarado, Reporter from Mexicanal channel 412
       John De Armas, Vice President of World Direct

Where: Tree House at The Grove Restaurant
       1611 Lamar
       Complimentary Valet Parking
       Business Casual Attire
       RSVP: directvevents@directv.com
*T

   ABOUT DIRECTV MAS(TM)

   DIRECTV Mas(TM) offers the widest array of Spanish and
English-language programming available and the latest satellite
technology, all combined to provide viewers with digital-quality
picture and sound at competitive prices. The service provides access
to more than 45(a) Spanish-language channels including top programming
from Mexico, Central and South America, Puerto Rico, the Dominican
Republic and Spain. DIRECTV Mas(TM) programming offers sports, movies,
music, news and educational networks, and access to more than 230
English-language channels of DIRECTV(R) programming, featuring the
largest selection of pay per view choices and sports programming
available.

   (a)Includes English-Language broadcast channels with alternate
Spanish audio.

DIRECTV Mas
Naomi Rodriguez, 310-964-4821
nkrodriguez@directv.com
or
Jack Varela, 786-493-1390
jack@hispanicusa.net

Copyright Business Wire 2008
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