Cisco to Power Global Video Transmission of News Broadcasters' Coverage of the 2008 U.S. Presidential Nominating

SAN JOSE, CA, Aug 27 (MARKET WIRE) --
Cisco (NASDAQ: CSCO) announced today it has been selected to provide the
Internet Protocol (IP) video network infrastructure and video-encoding
solutions to Genesis Networks for the broadcast video transmission of
Reuters news clients' coverage for the U.S. Presidential Nominating
Conventions.

Genesis Networks, Inc. provides managed broadcast video transmission
services for broadcasters and has nearly 200 points of presence, or
transmission hubs, in 20 countries. With the Cisco IP networking
infrastructure, Genesis is able to provide Reuters international news
agency service with dynamic IP bandwidth, improved picture quality,
flexibility, and cost savings over traditional satellite broadcast
solutions.

The stability of the Cisco IP Next-Generation Network (IP NGN)
infrastructure enables Genesis to provide a robust and reliable IP video
network solution for high-visibility events like the conventions, which
are often broadcast under demanding network environments. Improved fiber
quality has strengthened the appeal of IP for video transmission because
the signal does not degrade over distance as it does with satellite
transmission.

"For a broadcaster, quality is the ultimate defining mark," said Brittany
Neal, vice president of marketing and business development, Genesis
Networks. "Our reputation depends on our ability to meet broadcasters'
expectations for availability and delivery at a competitive price point
while maintaining the highest quality available."

"The digital video broadcast world is expanding, and the Cisco IP
infrastructure and encoding technologies are putting broadcasters and
audiences in touch with each other across a multitude of multimedia
avenues," said Tony Bates, senior vice president and general manager of
Cisco's Service Provider Group. "We are connecting consumers to the
information, the data and the communications they demand, giving our
customers the ability to reach more people in more ways, and giving people
more ways to access the content they want -- anywhere, anyplace, anytime."

The advantages of an IP network are broad and include:

-- Global reach, with improved latency and network stability
-- Increased bandwidth, combined with reduced costs
-- Ability to dynamically increase bandwidth in real-time through a web
interface
-- Ability to carry video, voice, and data on the same network
-- Less required space than for satellite solutions
-- Increased HD picture quality and no weather-related image degradation
-- Reduced costs and reduced carbon footprint with central editing and
elimination of on-site broadcast crews

About Genesis Networks

Genesis Networks provides broadcasters, cable networks, production
companies, and corporations with high-quality customised global video
transmission services that are reliable, flexible, and affordable. The
Genesis Networks platform is a next-generation, IP-based fibre and
satellite video network with cutting-edge switching and compression
technologies. With almost 200 locations worldwide and growing, many
organizations can now take advantage of Genesis Networks services. The
company's network operations centre in New York City maintains the health
and standards of the global network while the Genesis Networks proprietary
software system, IRIS, allows clients to have remote, real-time network
monitoring, scheduling, and control capabilities. Additional information
on Genesis Networks and its innovative products is available at
www.gen-networks.com.

About Cisco Systems

Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms
how people connect, communicate and collaborate. Information about Cisco
can be found at http://www.cisco.com. For ongoing news, please go to
http://newsroom.cisco.com.

Cisco, the Cisco logo, and Cisco Systems are registered trademarks or
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document are the property of their respective owners.

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Public Relations Contact:
Sara Stutzenstein
Cisco
770 236-2181
stutzes@cisco.com

Investor Relations Contact:
Marilyn Mora
Cisco
408 527-7452
marilmor@cisco.com

Industry Analyst Relations Contact:
Charlie Guyer
Cisco
978 936-0825
chguyer@cisco.com

Copyright 2008, Market Wire, All rights reserved.

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