Eye-Fi Collaborates With Nikon to Introduce the 'Eye-Fi Connected' Nikon D90 Digital...

Eye-Fi Collaborates With Nikon to Introduce the 'Eye-Fi Connected' Nikon D90
Digital SLR Camera

MOUNTAIN VIEW, Calif., Aug. 27 /PRNewswire/ -- Eye-Fi Inc. (www.eye.fi),
makers of the world's first wireless memory card for digital cameras, today
announced that it collaborated with Nikon Corporation, a world leader in
digital imaging and precision optics, to deliver enhanced integration of its
Eye-Fi cards with Nikon's newly announced digital SLR camera, Nikon D90. The
D90 is Nikon's second "Eye-Fi Connected" camera, following the Nikon D60,
which was released earlier this year. Eye-Fi Connected cameras make it easier
for photographers to use their Eye-Fi cards to wirelessly upload images to
their computer or favorite online photo sharing site.
While Eye-Fi cards work seamlessly with conventional SD-compatible digital
cameras, the Eye-Fi Connected Nikon D90 gives users an improved out-of-box
experience and more control of wireless capabilities. The camera will detect
when an Eye-Fi card is inserted and manage its power settings to ensure that
photos upload effortlessly for sharing and storing. In addition, the Nikon
D90 will include an Eye-Fi menu that allows users to turn the wireless
function on or off, giving the user more freedom to customize how and when
they want to use the Eye-Fi card. For example, if a user is in a hospital or
on an airplane, or anywhere else where wireless connectivity is not allowed,
the user may disable the wireless function through the Eye-Fi menu.
"Working with Nikon on this Eye-Fi Connected camera allows us to provide
an even better experience for our users," said Yuval Koren, chief product
officer and co-founder of Eye-Fi. "This is a great example of how a
non-wireless camera can be optimized for the Eye-Fi card to create the best
experience possible. Together, we continue to find ways to make taking,
saving and sharing digital memories as automatic and effortless as possible."
The Eye-Fi Connected Nikon D90 will be unveiled at Photokina in Cologne,
Germany on September 23, 2008.
Eye-Fi's family of products, including the Eye-Fi Home, Share and Explore
cards range from $79-$129 USD, and can be purchased at major online retail
locations or at Circuit City and Ritz Camera Centers nationwide. Eye-Fi has
won numerous awards, including PC World's "The 100 Best Products of 2008" and
Yahoo! Tech's "Last Gadget Standing 2008" at the Consumer Electronics Show in
Las Vegas. For more information, please visit www.eye.fi.
About Eye-Fi
Founded in 2005, the company is dedicated to building products and
services that help consumers navigate, nurture and share their visual
memories. Eye-Fi's patent-pending technology works with Wi-Fi networks to
automatically send photos from a digital camera to online, in-home and retail
destinations. Headquartered in Mountain View, Calif., the company's investors
include, LMS Capital, TransLink Capital, Opus Capital and Shasta Ventures.
More information is available at www.eye.fi.
*Nikon has collaborated with Eye-Fi but is not responsible for the quality
of Eye-Fi's products and services.
SOURCE Eye-Fi Inc.

Mindy Whittington, Red Consultancy, mindy.whittington@redconsultancy.com,
+1-415-618-8811, for Eye-Fi Inc.