GelTech's RootGel Provides a Solution to Drought Stricken Border Governors

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Wed Aug 27, 2008 8:03am EDT

  JUPITER, FL, Aug 27 (MARKET WIRE) -- 
GelTech Solutions, Inc. (OTCBB: GLTC) announces today it made a deep
impression at the 26th Annual Border Governors Conference at the
Universal City Hilton in Hollywood, California. GelTech's six-member
marketing team promoted its principle products to hundreds of potential
buyers, public decision makers, news people, and fellow entrepreneurs
from the U.S. and overseas.

    Hosted by Golden State Chief Executive Arnold Schwarzenegger, the
Conference gathered representatives from the 10 Border States, namely
California, Arizona, New Mexico, and Texas, and their counterparts south
of the U.S.-Mexican frontier, including those from Baja California,
Chihuahua, Sonora, and Tamaulipas. GelTech's delegation met with
officials from these territories, as well as state-level cabinet members,
top advisors, mayors, and other public decision-makers from both sides of
the border.

    "We at GelTech Solutions appreciate Governor Schwarzenegger and his staff
for including us in this important gathering," said Peter Cordani,
GelTech's founder and the inventor of RootGel. "We truly appreciate the
opportunity to highlight our products and make such promising new
connections."

    GelTech's booth at the Conference's Green Technology Exposition
spotlighted RootGel(R), a granular and sprayable powdered polymer that
enhances root development in grass and plants, allowing them to thrive
with less water. RootGel stores water near plant and grass roots and
releases it as vegetation demands it. RootGel's water-conservation
potential was welcome news in Los Angeles. On the morning the conference
opened, Mayor Antonio Villaraigosa signed new lawn-irrigation
restrictions, due to a growing state-wide drought emergency. With its
ability to keep lawns, golf courses, athletic fields, and farm acreage
green, while reducing water use by 30-40 percent, RootGel made a
perfectly timed entrance in Southern California.

    Conference participants saw several trays in which grass seeds grew in
soil treated with RootGel. The grass achieved accelerated height and
thickness, while root systems were thick and robust. After just nine
days, grass samples grew two inches tall with two- to three-inch roots.
Thus, RootGel allows private property owners and public land managers to
cultivate exceptionally lush grass on lawns, golf courses, school
athletic fields, parks and other areas while also saving water and
slashing irrigation expenses. Furthermore, RootGel replenishes itself by
holding ambient moisture from such sources as evening fog and morning
dew. This free "natural irrigation" re-humidifies the roots of foliage
with neither the financial nor environmental costs of piped-in water.

    Beyond these water-conservation benefits, conferees were enthused about
RootGel's fire prevention characteristics. By helping grassland, brush,
and shrubbery stay green, RootGel prevents dehydration and attendant
vulnerability to wildfires. Where such infernos already have created
devastation, RootGel speeds the re-growth of vegetation. This quickly
helps flora establish roots in soil, which slows or prevents mudslides
when rains arrive. This is how RootGel can break the seemingly endless,
often deadly cycle of fires, floods, and mudslides that plagues
California and its western neighbors.

    RootGel also stimulates the development of thicker, more intricate root
systems. These underground networks reinforce hillsides and other terrain
and help absorb excess water from such sources as rain and agricultural
over-irrigation.

    "Several companies expressed interest in partnering with us on RootGel,"
said GelTech CEO Michael Cordani. "In keeping with our visit to Hollywood,
a film production commission discussed using RootGel to help establish and
maintain landscaping on movie sets. One alternative-energy firm is looking
at using RootGel as a medium in which to grow their product."

    Public officials from several Border States also found RootGel promising.
One state's environmental-affairs department is considering a grant to
test RootGel's potential to save tax dollars in that state's conservation
efforts. An economic-development director is weighing RootGel as a means
to cut his state's irrigation needs. One local manager is eyeing RootGel
for a major municipal landscape renovation project.

    In order to receive regular updates on GelTech Solutions, please click on
the following link:
http://geltechsolutions.ir.stockpr.com/request-information

    About GelTech:

    GelTech Solutions' creates innovative, Earth-friendly, cost-effective
products that help industry, agriculture, and the general public
accomplish environmental and safety goals, such as water conservation and
the protection of lives, homes, and property from fires and other dangers.
GelTech's dedication to finding global answers to common problems touches
its current products and its development pipeline of new and promising
innovations.

    GelTech markets and sells innovative proprietary products including:


--  FireIce(R), a patented powder that extinguishes fires, including
    wildfires; and
--  RootGel(TM), a solution to today's drought challenges. RootGel(TM) is
    a moisture-retentive soil conditioner that decreases the need for water.
    RootGel(TM) is ideal for golf courses, lawns, tree and sod farms, and
    nurseries.
    

    
For more information on GelTech visit http://www.GelTechSolutions.com

    

Investor Relations:
Gerald Kieft or Ryan Audin
Wall Street Resources, Inc.
Phone: 772-219-7525
GeltechIR@WallStreetResources.net
http://www.wallstreetresources.net/

Copyright 2008, Market Wire, All rights reserved.

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