24/7 Real Media Introduces Open AdStream for Vertical Network Management

Provides Ease of Management and Greater Control for Network
Operators
NEW YORK--(Business Wire)--
24/7 Real Media Inc., the leading global digital marketing
company, today introduced a new application for its Open AdStream(R)
ad management platform to provide more control for vertical network
owners across every site they operate. Open AdStream can be used for
total network management, with the tools and features needed to enable
strong network and revenue growth.

Open AdStream provides effective internal controls that enable the
efficient management of affiliate sites, offering real-time updates on
campaign status and greater control and transparency for both vertical
network owners and publishers, for effective ad delivery. Network
managers at companies such as Hola Networks, Godengo and United Online
Media Group are now taking advantage of Open AdStream's capabilities
for this purpose.

"We use Open AdStream to consolidate our properties and our 50
million members into a single audience," said Jeremy Helfand,
Executive Vice President and Chief Sales Officer, United Online Media
Group. "Its intuitive technology allows us to run individual site
advertising programs while maintaining an effective system for
cross-property buys. With Open AdStream, we can access scheduling,
targeting, optimization, and reporting capabilities uniquely suited to
our properties."

Affiliate sites can also use Open AdStream to determine which
advertisements are delivered to their Web pages, with robust
information fields and controls to help categorize and measure they
payout. They have the ability to accept and decline ads with ease, see
any given report regardless of location, and gain access to specific
subsets of information. Ultimately this efficiency enables the owner
to focus resources and energy on running a successful network and
gaining revenue.

Vertical networks can also utilize the recently introduced
MultiSite feature, which provides access controls to streamline
management for networks with decentralized trafficking.

"As the most comprehensive ad management system available today,
using Open AdStream for vertical network management provides an
enormous benefit to vertical network owners and Web site publishers
looking for enhanced control and flexibility over their sites," said
Nicolle Pangis, Vice President, Product Management, Global Media and
Technology for 24/7 Real Media, Inc. "Open AdStream gives network
operators an all-in-one tool for managing revenue and combining
feature sets to operate their business more effectively."

Open AdStream is 24/7 Real Media's proprietary, award-winning ad
serving and campaign management platform, for the targeting and
delivery of ads to their Web sites. Open AdStream combines the
powerful business intelligence of Web analytics and behavioral
targeting with a world-class management platform, delivering all
digital formats across all digital platforms.

For more information on 24/7 Real Media and Open AdStream for
vertical networks, visit www.247realmedia.com.

About 24/7 Real Media, Inc.

24/7 Real Media, Inc. a WPP company is the leading global digital
marketing company, empowering advertisers and publishers to engage
their target audiences with greater precision, transparency and ROI.
Using its award winning ad serving, targeting, tracking and analytics
platform, powerful search marketing technology and global network of
specialized Web sites, the company has turned the art of reaching
audiences across virtually any digital medium into a measurable
science. The company is headquartered in New York, with 18 offices in
12 countries throughout North America, Europe and the Asia Pacific
region. For more information, please visit www.247realmedia.com.

24/7 Real Media: The Science of Digital Marketing.

24/7 Real Media is a member of the NAI and adheres to the NAI
privacy principles that have been applauded by the FTC. These
principles are designed to help ensure Internet user privacy. For more
information about online data collection associated with ad serving,
including online preference marketing and an opportunity to opt-out of
24/7 Real Media cookies, go to: www.networkadvertising.org.

Press:
Cohn & Wolfe for 24/7 Real Media
Mike Manning, 415-365-8526
mike_manning@cohnwolfe.com

Copyright Business Wire 2008