Barnes & Noble Signs Lease for Eatontown, New Jersey, Store

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Wed Aug 27, 2008 8:30am EDT

Store Will Open in September 2009
NEW YORK--(Business Wire)--
Barnes & Noble, Inc. (NYSE: BKS), the world's largest bookseller,
announced it has signed a lease agreement to open a new Barnes & Noble
bookstore in Eatontown, New Jersey. The bookstore, expected to open in
September 2009, will be located in Monmouth Mall at Route 35, Route 36
and Wyckoff Road. The day prior to the opening of the new store, the
existing Barnes & Noble in Consumer Center at 310 State Route 36 in
West Long Branch will close. The new store will stock close to 200,000
book, music, DVD and magazine titles and include a cafe serving
Starbucks coffee.

   Barnes & Noble is the nation's top bookseller in quality, and for
the fifth year in a row, the top bookseller brand, as determined by a
combination of the brand's performance on familiarity, quality and
purchase intent, according to the EquiTrend(R) Brand Study by Harris
Interactive(R). The new store will feature:

   --  The Barnes & Noble Membership Program. Designed for Barnes &
        Noble's best customers, this program gives Members 40% off
        hardcover fiction and nonfiction bestsellers, 20% off all
        other adult hardcover books, and 10% off virtually everything
        else in Barnes & Noble stores and online at Barnes &
        Noble.com. The annual fee is $25.

   --  Rapid special-order service. Can't find it on the shelf?
        Barnes & Noble's massive warehouse inventory is available in
        real-time, enabling its booksellers to order and confirm the
        availability of over one million titles at the click of a
        button.

   --  Large-scale children's department. Bigger than most typical
        bookstores and stocking more than 15,000 titles in an
        easy-to-browse environment, the "Barnes & Noble Jr."
        department is designed to appeal to children, parents,
        teachers and librarians. Children's Storytime will be held
        three times a week.

   --  Advanced technology music-listening and movie-previewing
        system. The store's music department will feature RedDotNet,
        the most advanced listening and previewing technology.
        RedDotNet enables customers to listen to any CD in the store,
        sampling up to 270,000 music titles by simply passing it under
        a scanner. Connected to the company's online electronic music
        catalog, the store's listening stations make "browsing with
        your ears" a reality. Thanks to the latest technology,
        RedDotNet stations also allow customers to view a three-minute
        clip of up to 60,000 DVDs.

   --  Giant Newsstand. The store's newsstand stocks more than 2,000
        titles, including hundreds of hard-to-find specialty
        magazines, out-of-town and even foreign newspapers.

   --  Wi-Fi Service. AT&T Wi-Fi(SM) service allows customers to use
        their laptop computers and personal digital assistants
        anywhere in the store or cafe to communicate online, surf the
        Internet and connect to corporate networks at speeds 50 to 100
        times as fast as a dial-up connection. A single two-hour
        session costs $3.95, and an annual membership with unlimited
        access to Barnes & Noble and more than 50,000 AT&T Wi-Fi hot
        spots also is available.

   --  Community Center. The store will serve as a local community
        center, hosting a number of community events throughout the
        year. They will include author readings and discussions, book
        clubs, and programs with local literary and cultural
        organizations. The store also will hold bookfairs, partnering
        with local schools and other community institutions.

   About Barnes & Noble, Inc.

   Barnes & Noble, Inc. (NYSE: BKS), the world's largest bookseller
and a Fortune 500 company, operates 796 bookstores in 50 states. The
company is the nation's top bookseller in quality, and for the fifth
year in a row, the top bookseller brand, as determined by a
combination of the brand's performance on familiarity, quality and
purchase intent, according to the EquiTrend(R) Brand Study by Harris
Interactive(R). Barnes & Noble conducts its online business through
Barnes & Noble.com (www.bn.com), one of the Web's largest e-commerce
sites.

   General information on Barnes & Noble, Inc. can be obtained via
the Internet by visiting the company's corporate website:
www.barnesandnobleinc.com.

Barnes & Noble, Inc.
Lenore Feder, 212-633-3379
Corporate Communications
lfeder@bn.com

Copyright Business Wire 2008
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