Zeta Interactive's RelevantNoise(TM) Technology Shows Obama-Biden Ticket Causes Spike...

Zeta Interactive's RelevantNoise(TM) Technology Shows Obama-Biden Ticket
Causes Spike in Online Buzz, But No Shift in Opinion
Leading digital marketing agency's technology mines the Internet's social
media landscape to track public opinion on presidential campaigns

NEW YORK, Aug. 27 /PRNewswire/ -- As political pundits and media
personalities weigh in on Senator Barack Obama's selection of Senator Joe
Biden as his Vice Presidential candidate, the bloggers and social media
enthusiasts on the Internet began their own war of words. As the cyber dust
cleared, the results were mixed as the same partisan arguments apparently
haven't changed, but instead gotten louder.
According to RelevantNoise(TM), Zeta Interactive's technology that mines
the Internet's social media landscape -- including over 100 million blogs, as
well as countless message boards and online communities -- the amount of buzz,
or volume of posts, on the Internet regarding Barack Obama spiked over 45
percent on the day he announced Joe Biden as his running mate. The tone of the
posts however remained fairly consistent with those before the announcement,
with 55 percent of posts positive on the day of the announcement, vs. 51
percent of posts being positive overall for the month previous. Thus, while
there was a significant increase in the volume of posts across the social
Internet, the posts do not reflect a significant shift in opinion after Obama
announced Biden as his VP (Click here to see charts --
http://www.newscom.com/cgi-bin/prnh/20080827/NYW035).
Among the arguments in favor of Obama's decision were those saying that
Biden brings more experience to the ticket, is a "core Democrat" with solid
Democratic values, and has the ability to "work across the aisles" with
Republicans. Those disapproving contended that Biden was a "safe" and
"politics as usual" candidate that went against Obama's campaign message of
change and snubbed Vice Presidential candidate Hillary Clinton. So equal in
fact were these arguments that RelevantNoise found a 50/50 split in the blog
posts -- equal to many recent voter polls.
"Through our RelevantNoise search, we tracked public opinion in the online
media landscape to determine what has been the reaction to Obama's selection
of Joe Biden as his VP," said Al DiGuido, CEO of Zeta Interactive. "Being able
to search throughout the entire blogosphere and determine volume patterns, and
identify the gender and overall tone of each individual post about important
news topics such as the Obama/Biden campaign and the presidential conventions
illustrates the immediate value of blog mining intelligence and analysis."
Senator Joe Biden will be the featured prime-time speaker during Wednesday
night's Democratic National Convention and is likely to draw even more
reaction in the blogosphere.
RelevantNoise is a Web-based, user-driven social media mining tool that
instantly taps into the over 100 million blogs, as well as message boards and
online communities within the Internet's social media landscape, providing
real-time feedback and insight on the consumer trends and opinions that help
drive their behaviors. A growing number of organizations rely on the
technology to collect vital business and competitive intelligence to help
drive decisions regarding their brands and products.
In addition to measuring the volume and tone of conversations across the
blogosphere, RelevantNoise also measures the influence level of bloggers, and
provides links to all related posts. The technology is also able to measure
competitors' Internet buzz as well, including share-of-voice. A company or
political campaign can now compare the volume and tone of buzz surrounding its
organization vs. the competition to help gauge the effectiveness of messaging
and/or quickly change strategy when necessary.
Zeta Interactive continues to innovate the next generation of digital
marketing for Fortune 1000 customers, and its clients with full-service
digital marketing offerings, including its award-winning RelevantNoise
technology.
For more information on Zeta Interactive, please visit:
www.zetainteractive.com.
About Zeta Interactive
Zeta Interactive is a full-service digital marketing agency offering a
wide range of services-from email and search marketing, to web site
development, creative, business intelligence services and more. The company
aims to be the leading provider of integrated, interactive services that help
marketers realize the full potential of the Internet to build brands, increase
sales, improve processes, and reduce costs. Zeta Interactive's specialty is in
crafting strategies and programs for customers that help them acquire, retain,
up-sell, cross-sell and win back their customers-cost effectively and
efficiently. The company does so by providing superior proprietary technology
and a marketing approach that is focused on accountability, measurability and
ROI metrics.
Headquartered in New York City, Zeta Interactive has more than 300
employees worldwide located in California, Florida, Idaho, Nevada, New Jersey,
Texas, Rhode Island and India. The company serves more than 200 clients
currently, including such world-class companies as Time Inc., Sony Electronics
Inc., and LiveNation. For more information please visit:
www.zetainteractive.com.
For more information on Zeta Interactive's RelevantNoise go to
www.relevantnoise.com, or visit www.zetainteractive.com.
SOURCE Zeta Interactive

Matt Rizzetta of Dukas Public Relations for Zeta Interactive, +1-646-808-3632,
matt@dukaspr.com