The Fresh Market and Juvenile Diabetes Research Foundation Team up to Find a Cure...

The Fresh Market and Juvenile Diabetes Research Foundation Team up to Find a
Cure for Type 1 Diabetes

100 Percent of "Sidewalk Sale" Proceeds Will Benefit JDRF

GREENSBORO, N.C., Aug. 27 /PRNewswire-USNewswire/ --- The Fresh Market will
hold its 14th annual Hope Floats Sidewalk Sale on Friday, September 12,
through Sunday, September 14, from 11:00 a.m. - 6:00 p.m. daily to benefit the
Juvenile Diabetes Research Foundation (JDRF). Each of The Fresh Market's 80
stores in 18 states will offer root beer floats, hot dogs and gourmet cookies
in exchange for a donation to JDRF in support of its mission to find a cure
for diabetes and its complications.

The Fresh Market is pleased to supply all food products for the event and will
donate 100 percent of the money raised over the three days to JDRF. Last year,
The Fresh Market raised over $254,000; its goal for 2008 is $300,000. In
addition, The Fresh Market will run a "JDRF Sneaker Sale" campaign that will
begin August 29, and run through September 14, and will place JDRF Collection
Containers at each checkout counter.

"For more than a decade, the Berry family and The Fresh Market have been
dedicated supporters of JDRF's mission: to find a cure quickly," said Benita
Shobe, JDRF's Senior Vice President. "We are grateful for the partnership and
always look forward to the annual Sidewalk Sale, which is helping us turn
research into reality."

The Hope Floats Sidewalk Sale is one of the many ways The Fresh Market
continues to support JDRF. Last year, the company hosted SummerFest: A
Celebration of 25 Years of Service, a daylong celebration that donated $12,815
from raffle ticket sales and 10 percent of the day's store sales to JDRF.
Moreover, The Fresh Market has consistently been a Research Sponsor and was
the first Presenting Sponsor for the Walk to Cure Diabetes in Greensboro, NC,
where the company is headquartered.

"This event brings communities together each year to increase awareness and
raise critically needed funds for research of type 1, often called juvenile
diabetes," said Ray Berry, Founder of The Fresh Market. "This is a cause our
company has championed for many years and we are excited to see the local
stores embracing the cause in their neighborhoods."

For more information about The Fresh Market, please visit
http://www.thefreshmarket.com.

SOURCE Juvenile Diabetes Research Foundation

Jennifer Foushee for the Juvenile Diabetes Research Foundation,
+1-404-233-3993, jfoushee@kcpr.net