The Bon-Ton Stores, Inc. Announces Quarterly Cash Dividend

YORK, Pa.--(Business Wire)--
The Bon-Ton Stores, Inc. (Nasdaq: BONT) today announced the Board
of Directors declared a cash dividend of five cents per share on the
Class A Common Stock and Common Stock of the Company payable November
3, 2008 to shareholders of record as of October 15, 2008.

The Bon-Ton Stores, Inc. operates 280 stores, including twelve
furniture galleries, in 23 states in the Northeast, Midwest and upper
Great Plains under the Bon-Ton, Bergner's, Boston Store, Carson Pirie
Scott, Elder-Beerman, Herberger's and Younkers nameplates and, under
the Parisian nameplate, three stores in the Detroit, Michigan area.
The stores offer a broad assortment of brand-name fashion apparel and
accessories for women, men and children, as well as cosmetics and home
furnishings. For further information, please visit the investor
relations section of the Company's website at
http://investors.bonton.com.

Statements made in this press release, other than statements of
historical information, are forward-looking and are made pursuant to
the safe harbor provisions of the Private Securities Litigation Reform
Act of 1995. Such statements involve risks and uncertainties that may
cause results to differ materially from those set forth in these
statements. Factors that could cause such differences include, but are
not limited to, risks related to retail businesses generally, consumer
spending patterns and debt levels, additional competition from
existing and new competitors, inflation, changes in the costs of fuel
and other energy and transportation costs, weather conditions that
could negatively impact sales, uncertainties associated with opening
new stores or expanding or remodeling existing stores, the ability to
attract and retain qualified management, the dependence upon key
vendor relationships, the ability to reduce SG&A expenses and the
ability to obtain financing for working capital, capital expenditures
and general corporate purposes. Additional factors that could cause
the Company's actual results to differ from those contained in these
forward-looking statements are discussed in greater detail under Item
1A of the Company's Form 10-K filed with the Securities and Exchange
Commission.

The Bon-Ton Stores, Inc.
Mary Kerr, 717-751-3071
Vice President, Investor & Public Relations
mkerr@bonton.com

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