The Charmer Sunbelt Group Brings Nationwide Responsible Drinking Initiative to Maryland

Maryland program includes partnership with the University of
Maryland and the voice of Tom McMillen
LINTHICUM, Md.--(Business Wire)--
The Charmer Sunbelt Group, one of the nation's leading
distributors of wine and spirits, is joining with the University of
Maryland and the Terrapin Sports Radio Network to air a series of
public service announcements reminding listeners to adhere to beverage
alcohol laws and reinforcing that 21 is the legal drinking age.

The PSAs will feature the voice of Maryland Alum and three-time
All American C. Thomas McMillen and will air during radio broadcasts
on the Terrapin Sports Radio Network this fall, beginning on
Wednesday, August 27.

The initiative is part of a broader campaign, TURF - Tailgaters
Urging Responsibility and Fun - a public service program to encourage
responsible consumption of alcoholic beverages and curbing
unsportsmanlike conduct among fans during sporting events. TURF was
created by The Charmer Sunbelt Group in cooperation with the Wine &
Spirits Wholesalers of America (WSWA). The program seeks to partner
with community leaders, school administrators, legislators,
regulators, retailers, government officials, law enforcement and
parents to support zero tolerance for underage drinking and drunk
driving and responsible consumption of all alcoholic beverages. The
University of Maryland is the first school to join the program, a move
which program coordinators hope will set an example for universities
and colleges to follow.

About The Charmer Sunbelt Group:

The Charmer Sunbelt Group (CSG) is one of the nation's leading
distributors of spirits, fine wines, beers and bottled water. CSG is a
group of affiliated companies operating in Alabama, Arizona, Colorado,
Connecticut, Delaware, Florida, Maryland, Massachusetts, Mississippi,
New Jersey, New York, North Carolina, Pennsylvania, South Carolina,
Virginia and The District of Columbia, markets which collectively
account for more than 40 percent of total US spirit and wine
consumption. Together, these companies employ more than 7,000
associates. For more information about CSG, please visit
www.charmer-sunbelt.com.

About Tom McMillen:

McMillen attended the University of Maryland after an illustrious
high school basketball career where he was featured on the cover of
Sports Illustrated. At Maryland, McMillen was a three-time
All-American in basketball, an academic All-American, and a member of
the 1972 Olympic Team. He went on to become the first and only
University of Maryland student to be awarded a Rhodes Scholarship and
later went on to play basketball for the NBA. From 1987 through 1993,
he served three consecutive terms in the United States House of
Representatives from the 4th Congressional District of Maryland.
Today, McMillen is Chief Executive Officer and Chairman of the Board,
Homeland Security Capital Corporation. McMillen serves as a member of
the University of Maryland System Board of Regents (BOR), a member of
the Board of Visitors of the University of Maryland College Park
School of Public Affairs, the newly-formed BOR Workgroup on Campus
Safety and Security, and as a member of the Executive Board of the
University of Maryland College Park Center for American Politics and
Citizenship.

About Terrapin Sports Marketing:

Terrapin Sports Marketing is the exclusive marketing partner and
multimedia rights holder of University of Maryland Athletics. TSM
manages all corporate sponsorship opportunities surrounding the
Terrapins, including marketing rights, on-premise signage at athletic
facilities, Comcast Center luxury suites, game sponsorships, radio,
print and internet. TSM is a division of CBS Collegiate Sports
Properties, whose other collegiate sports properties include the
University of Virginia, Arizona State University, Northwestern
University, United States Air Force Academy, Louisiana State
University, and University of Utah.

Charmer Sunbelt Group
Laura Peet, 212-699-7005
lpeet@c-sg.com

Copyright Business Wire 2008