IRI Appoints Pat Cummings to Lead Global Modeling and Analytic Solutions Group

Cummings Brings Long History of Innovation and Growth to New Role
CHICAGO--(Business Wire)--
Information Resources, Inc. (IRI), the leading global provider of
consumer, shopper, and market insights for the consumer packaged goods
(CPG), retail, and healthcare industries, announced today that Patrick
C. Cummings will now lead its Modeling and Analytic Solutions Group.
Cummings, who previously led IRI Solution Sales, will report to John
Freeland, IRI's president and chief executive officer.

"Pat is a 22-year veteran of the food and beverage industry and
has a long history of bringing innovation and growth to sales and
marketing organizations both inside and outside of CPG," says
Freeland. "His background includes a unique blend of general
management, technology, business applications, brand and marketing
analytics and business development skills combined with profit and
loss responsibility--all of which are vital to the next wave of growth
for our Business and Consumer Insights practice."

Cummings was partner and managing director for Accenture Marketing
Sciences in North America prior to joining IRI, where in just three
years, he grew its analytics practice significantly year over year.
During his tenure there, he spearheaded the growth of a very
successful off-shore and near-shore team as well as the development
and assimilation of process that resulted in highly-scalable, global
analytics solutions.

Cummings also played senior leadership roles in sales, technology
and solution development within the Marketing Resource Management
space while working for technology start-up companies, Meadwestvaco -
Paxonix, Inc. and Emmperative, Inc./Magnifi, Inc., and has held
leadership positions in sales, business and solution development and
marketing during his career with such companies as Ocean Spray
Cranberries, Alpo Petfoods, The New Era Beverage Company and Johnson &
Johnson.

"IRI is committed to delivering measurable value to our clients,"
said Cummings. "Our market-leading capabilities in modeling and our
ability to integrate prescriptive models into automated solutions that
are dynamic and continuous is just one more way that we can help our
clients discover untapped growth opportunities."

About IRI

IRI is the world's leading provider of consumer, shopper, and
retail market intelligence and insights supporting 95 percent of the
FORTUNE Global 500 consumer packaged goods (CPG), retail and
healthcare companies. Only IRI offers the unique combination of
integrated market information, automated and predictive analytics,
innovative enabling technologies, and domain expertise. With IRI,
leading retailers and manufacturers are able to quickly discover
breakthrough insights driving smarter decisions and actions across the
enterprise for breakthrough results. Companies around the world depend
on IRI for improved productivity, stronger brands, and dramatic
revenue growth. For more information, visit http://us.infores.com.

IRI CONTACTS:
John McIndoe
E-mail: john.mcindoe@infores.com
Phone: (312) 474-3862
Fax: (312) 474-2512
Shelley Hughes
E-mail: shelley.hughes@infores.com
Phone: (312) 474-3675
Fax: (312) 474-2512

Copyright Business Wire 2008