The FeedRoom Serves Record Traffic Across the Globe for Projects Relating to Beijing...

The FeedRoom Serves Record Traffic Across the Globe for Projects Relating to Beijing 2008 Summer Olympics

Viewers Access More than 25 Million Streams During Two Weeks of
Competition, Averaging 32 Minutes of Viewing Time
NEW YORK--(Business Wire)--
The FeedRoom, a leading provider of Web video solutions for media
companies, corporations and government agencies, today announced that
it served record traffic across its network over the past two weeks,
powered by a host of projects tied to coverage of the 2008 Beijing
Summer Olympic Games.

The FeedRoom served more than 25 million streams across its
network during the two weeks of competition in China. Even more
impressively, average viewing time for content related to coverage of
the Games was upwards of 32 minutes per session. Content was both live
and on-demand across the FeedRoom's deployments.

The FeedRoom supported video projects for the European
Broadcasting Union, the United States Olympic Committee and non-profit
artist program United States Artists.

"A number like 32 minutes average viewing time suggests that these
past two weeks may ultimately be looked back on as the moment when the
lines between the TV and Web viewing experience began to disappear,"
Mark Portu, CEO and president of The FeedRoom, said. "For us, we
showcased the broad, global power and reach of video as well as the
strength of our fourth-generation platform."

About The FeedRoom

The FeedRoom provides web video solutions enabling organizations
of all kinds to optimize their communications and profits online. A
pioneer of online video, The FeedRoom's SaaS (Software as a Service)
offerings and related services allow corporations, universities, and
government agencies to more effectively reach employees, recruits,
influencers, partners and customers using the fastest growing online
medium: video. Some of the world's leading organizations choose The
FeedRoom to distribute video online, including General Motors,
Hewlett-Packard, Intel, Barnes & Noble, McGraw-Hill, Coldwell
Banker, USAToday, ESPN, The Pentagon, and The US Marine Corps. For
more information, please visit www.feedroom.com.

Media:
The FeedRoom, Inc.
Allison Metzler, 646-613-7821
ametzler@feedroom.com
or
Edelman for The FeedRoom
Harley Block, 212-704-8291
harley.block@edelman.com

Copyright Business Wire 2008