September National Cholesterol Education Month News: Lower Cholesterol by Indulging...

September National Cholesterol Education Month News: Lower Cholesterol by
Indulging in the Foods You Crave
Corazonas Launches New Whole Grain Tortilla Chips Featuring 18 Grams of Whole
Grains and Plant Sterols That Lower LDL Cholesterol by Up to 15 Percent

LOS ANGELES, Aug. 27 /PRNewswire/ -- Just in time for September's National
Cholesterol Education Month, Corazonas Foods Inc., creators of great-tasting,
heart-healthy snack foods, is debuting Corazonas Heart-Healthy Whole Grain
Tortilla Chips.
Featuring the same cholesterol-lowering benefits as its Original Tortilla
Chip and Potato Chip lines, these Whole Grain Tortilla Chips deliver the added
benefit of 18 grams of whole grains, three grams of fiber and are gluten free.
Featuring the Whole Grains Council seal, these light and crunchy chips,
which also make a perfect Fall tailgating snack, feature two satisfying,
heart-healthy flavors -- Lightly Salted and Squeeze of Lime. Corazonas
Heart-Healthy Whole Grain Tortilla Chips will retail for $3.29 for a
seven-ounce bag.
Recognized by O: The Oprah Magazine, Prevention, Health and "Good Morning
America," Corazonas Heart-Healthy Tortilla and Potato Chips are the first and
only snack chips clinically proven to help reduce low density lipoprotein
(LDL) cholesterol, a.k.a. "bad cholesterol," by up to 15 percent, thanks to
the company's patented technology of infusing the chips with plant sterols
during the cooking process. Additionally, Corazonas Heart-Healthy Potato
Chips contain 40 percent less fat than regular potato chips and Corazonas
Heart-Healthy Original Tortilla Chips feature visible whole oats for added
fiber, another cholesterol-lowering attribute.
CHIP AWAY AT YOUR CHOLESTEROL(TM): THE CORAZONAS CHALLENGE
Starting in September, Corazonas Foods is launching the Corazonas
Challenge -- http://www.corazonaschallenge.com -- encouraging Americans to
"chip away" at their cholesterol by eating a one-ounce serving of Corazonas
chips two times per day with meals for four weeks. If consumers aren't
satisfied with their results, Corazonas will buy their chips back! In
addition, the Corazonas Challenge web site will feature blogs from Corazonas
employees and featured fans who are taking the challenge together and sharing
their success, as well as nutrition advice and recipes from Corazonas'
resident nutritionist. Visit http://www.corazonaschallenge.com for full
details, rules and restrictions of the offer.
HEART-HEALTHY TIPS
"Whether you've been diagnosed with high cholesterol or you are just
trying to keep your cholesterol levels balanced, it doesn't mean you have to
resort to bland, non-flavorful food," advises Julie Upton, a nationally
renowned registered dietitian. "There are a variety of heart-healthy products
that can be 'snuck into' anyone's diet that will lower LDL cholesterol while
also satisfying the most finicky taste buds."
Heart-healthy tips from Ms. Upton include:
-- Eat plant-sterol enriched foods. Cholesterol-lowering plant sterols
are available in a variety of grocery market staples, be it Corazonas
Heart-Healthy Chips, orange juice or buttery spreads.
-- Sneak fiber- and antioxidant-rich fruits and vegetables into meals.
Top Corazonas tortilla chips with black beans, low-fat or nonfat cheese and
pico de gallo for heart-healthy nachos (a great tailgating snack!). Add
chopped fresh tomatoes into guacamole for added lycopene, a heart-friendly
antioxidant. Toss yogurt, cereal, and oatmeal with your favorite dried or
fresh fruits for a boost of fiber.
-- Substitute the whole grain varieties of your favorite carbohydrates.
Enjoy whole wheat pasta, brown rice, whole grain bread and even whole wheat
pizza dough.
-- Limit saturated fat. It should account for no more than seven percent
of your daily total calories. Substitute lean ground turkey or chicken for
beef in burgers and tacos. Eat more omega-3 rich fish and less red meat.
-- Focus on monounsaturated oils. Olive oil is great for salads and
finishing off foods, while canola is ideal for cooking and baking. Both are
excellent sources of heart-healthy monounsaturated fats.
Introduced in January 2008, Corazonas Heart-Healthy Potato Chips feature
five world-inspired flavors -- Mediterranean Garlic & Herb, Italiano Four
Cheese, Pacific Rim BBQ, Spicy Rio Habanero and Slightly Salted. The
all-natural potato chips have no trans fat and retail for approximately $3.29
for a six-ounce package. Corazonas Original Heart-Healthy Tortilla Chips were
first in this popular snack lineup and are sold in four zesty flavors: Salsa
Picante, Margarita Lime, Baja Bean Dip and Original. They retail for $3.29
for a seven-ounce bag.
Visit http://www.corazonas.com for delicious heart-healthy recipes and
more information about managing your heart health.
About Corazonas Foods
Inspired by the Spanish word for heart -- corazon -- Corazonas Foods was
founded by a team of passionate entrepreneurs whose mission is to provide
heart-healthy, all-natural alternatives to Americans' favorite snacks without
sacrificing taste, texture or fun -- so you can Snack To Your Heart's
Content(R)! Corazonas Heart-Healthy snacks are infused with plant sterols and
are the first and only snack chips clinically proven to lower cholesterol. In
addition to their cholesterol-lowering benefits, the tortilla chips have
visible whole oats and are a good source of fiber, while the potato chips
contain 40 percent less fat than regular potato chips.
Corazonas Heart-Healthy Chips can be found nationwide at Safeway and
Kroger-owned stores. Additionally, Corazonas are available at select
retailers such as Albertsons, Jewel, Hy-Vee, Price Chopper, Market Basket,
Raley's, Rite Aid and select Costco and Sam's Club Divisions. Corazonas also
are available online at Amazon.com and http://www.corazonas.com.
SOURCE Corazonas Foods Inc.

Karsha Chang, +1-310-202-7460, karsha@karshachangpr.com, for Corazonas Foods
Inc.