Video: Epson America Introduces 'Artisan' - New Flagship Line of Premium Ink Jet...

Video: Epson America Introduces 'Artisan' - New Flagship Line of Premium Ink
Jet All-in-Ones That Combine Power and Performance With Sleek and Chic Styling
The Artisan 800 and Artisan 700 are Advanced Yet Easy to Use All-in-Ones That
Enable Users to Express Their Creativity in Virtually all of Their Printing
Tasks

LONG BEACH, Calif., Aug. 27 /PRNewswire/ -- Epson America Inc. today
introduced the Artisan(TM) 800 and Artisan 700, two new all-in-ones that are
likely to become the envy of the industry based on their superb performance,
highly sought-after features and stylish piano black finish. The Artisan
series is perfect for the modern household where many users can share a single
product and fits well in a living room or home office environment.
To view the Multimedia News Release, go to:
http://www.prnewswire.com/mnr/epson/34145/

"The Artisan series basically gives users everything but the kitchen sink
in terms of features and performance," said Steve Semos, product manager,
consumer ink jets, Epson America Inc. "More importantly, these benefits enable
users to express their creative side in ways never before imagined. At Epson
we've built our reputation on giving our customers the industry's best image
quality, and this flagship line is a key milestone in that tradition."
Beyond its creative applications, the premium Artisan 800 features
Wi-Fi(R), Fax, an Automatic Document Feeder (ADF), and Ultra Hi-Definition
photos. Its elegant 7.8" smart touch panel and 3.5" LCD lights up only the
buttons necessary that brings essential controls to users' fingertips for easy
selecting, copying, enlarging, rotating, cropping, and printing photos all
without a computer. The Artisan 800 also has the exclusive ability to turn
photos or drawings into personalized coloring book pages and make personal
notepaper with a photo as a background.
Epson provides additional value to Artisan customers with its new Epson
Preferred(SM) program, which includes a two-year limited warranty, toll-free
telephone support, access to the exclusive MyEpson.com Web site that features
a series of online tutorial videos, and more(1). Registered Artisan owners
also receive, free lifetime phone support with no additional charges, even
beyond the warranty.
Both the Artisan 800 and 700 feature six-color Ultra Hi-Definition Claria
ink to create vivid, true-to-life photos with smudge, scratch and water
resistance(2), as well as fade resistance up to four times longer than photo
lab prints(3). Working in tandem with Claria ink, the "smart nozzles" in
Epson's exclusive MicroPiezo(R) print head with DX5(TM) technology deliver up
to five ink droplet sizes, as small as 1.5 picoliters, producing smooth
gradations, accurate skin tones and sharp, grain-free prints.
Both models feature Epson's auto photo correction technology. This
intuitive feature allows users to preview corrections on the built-in LCD to
ensure the very best prints, rescuing photos that they might have otherwise
passed over or discarded. Users can also remove red eye from their photos
automatically.
Other useful features on the Artisan 800 and 700 include turning plain
paper into college-ruled, wide-ruled and graph school paper, and creating
photo layouts with various size photos on a single sheet of paper. Users can
even print and copy images directly onto ink jet printable CDs and DVDs.
Both Artisan models complete printing tasks faster than competitive
printers in their class, producing prints and copies in black and color in up
to 38 pages per minute (ppm), 4" x 6" photos in as fast as 10 seconds, and an
8" x 10" in as fast as 50 seconds(4). The Artisan 800 adds full-featured,
high-speed fax with a 30-page Automatic Document Feeder for copying, scanning
and faxing stacks of documents effortlessly.
Standing a mere 5.9" tall in a sleek, compact design with an easy-to-view
tilt 2.5" LCD, the Artisan 700 offers outstanding features and functionality
inherent in the series for everyday printing, copying and scanning, making it
the ideal solution for a range of personal and creative needs that don't
require faxing. Additional features and performance in the Artisan series
include:
-- Full-Featured Scanning and Copying: The Artisan 800 features 4800 dpi
resolution (48-bit color) and the Artisan 700 features 2400 dpi resolution
(48-bit color), for high quality scanning of images and documents with
brilliant clarity and accuracy. Both all-in-ones also offer standalone,
one-touch color and black and white copying with a wide range of easy-to-use
options such as the ability to scan to a computer, memory card or USB flash
drive, easy photo reprints and enlargements up to 400 percent, and a
convenient fit-to-page printing feature. They even offer background removal
for crisp, clean copies of text documents. Both models include OCR software
for converting documents into text users can edit.
-- Standalone Photo Capabilities: Both Artisan models have card slots that
are compatible with all popular memory card types(5) for printing photos
without a computer or transferring files to or from a computer. Plus, users
can print directly from a digital camera or mobile phone with the
PictBridge(R) connection. Additional photo printing options include
print-by-date, custom picture packages, photo index sheets, and passport and
photo IDs.
-- Restore Faded Photos: Both Artisan all-in-ones can easily restore color
to old, faded photos with or without using a computer.
-- Creativity Made Simple: Included software allows users to create and
print personalized CDs/DVDs, greeting cards, elegant invitations, beautiful
photo calendars, photo books, and more.
-- Shared Use at Home: Wi-Fi and Ethernet networking are built in for
sharing with all users in the home. An optional Bluetooth(R) photo print
adapter is also available for printing from cell phones and other mobile
devices.
-- Flexible Paper Handling: Both models print borderless photos in popular
sizes, including 4" x 6", 5" x 7", 8" x 10", and letter. They also feature a
paper cassette with two paper trays that eliminate the need to switch between
plain and photo paper. In addition, two-sided printing is built-in and can be
automated with an optional duplexer(6).
-- Smart Ink System: The Artisan series feature convenient individual ink
cartridges that can be changed in as little as five seconds and replace only
the color needed. In addition, innovative technology conveniently combines
color inks to produce black when black ink is low to extend printing.
Cartridges are available in two sizes to match users' printing needs.
Artisan Series Pricing and Availability
With an estimated street price of $299.99 (Artisan 800) and $199.99
(Artisan 700), these products offer an array of features, benefits and
services that consumers have never before experienced. The Artisan 800 and 700
are currently available for "pre-order" for a limited time online through
Amazon.com, BestBuy.com and OfficeMax.com. In addition, both all-in-ones will
be available in September 2008 through major computer, office and electronic
superstores, a variety of retail stores nationwide, mail order, PC
manufacturers, the Internet, and Epson's own retail site,
http://www.epsonstore.com.
About Epson America Inc.
Epson offers an extensive array of award-winning image capture and image
output products for the consumer, business, photography, and graphic arts
markets. The company is also a leading supplier of value-added point-of-sale
(POS) printers and transaction terminals for the retail market. Founded in
1975, Epson America Inc. is the U.S. affiliate of Japan-based Seiko Epson
Corporation, a global manufacturer and supplier of high-quality technology
products that meet customer demands for increased functionality, compactness,
systems integration and energy efficiency. Epson America Inc. is headquartered
in Long Beach, Calif.
Note: Specifications are subject to change. Epson, MicroPiezo and
BorderFree are registered trademarks and Claria is a trademark of Seiko Epson
Corporation. Artisan is a trademark and Epson Preferred is a service mark of
Epson America, Inc. All other product and brand names are trademarks and/or
registered trademarks of their respective companies. Epson disclaims any and
all rights in these marks.
(1) One-year limited warranty to all purchasers; toll-free support and
second-year warranty require registration within 60 days of purchase.
With registration, Epson provides phone support without charge for the
life of the product. Telephone toll charges may apply. Offer valid
only in the United States.
(2) Water resistance on Epson Glossy Papers, Epson Matte Papers and plain
papers, when using genuine Epson inks.
(3) Ink fade resistance ratings based on accelerated testing of unframed
color prints on plain paper in indoor display conditions; claim that
documents resist fading up to four times longer is based on
accelerated testing of unframed color prints on plain paper in indoor
display conditions. Actual print stability will vary according to
light intensity, temperature, humidity, and other factors. Epson does
not guarantee the longevity of prints. See
http://www.wilhelm-research.com.
(4) PPM/CPM speeds measured after first page, based on black and color
text patterns in Draft Mode on plain paper. Color photo in Draft Mode
on Premium Photo Paper Glossy measured from start of paper feed.
Additional print time will vary based on system configuration,
software application and page complexity. See www.epson.com/printspeed
for more information about print speeds.
(5) Adapter required for MiniSD(TM), MicroSD(TM), Mini DHC(TM),
MicroSDHC(TM), Memory Stick Duo(TM), Memory Stick PRO Duo(TM), Memory
Stick PRO-HG Duo(TM), Memory Stick Micro (M2) (TM), MMCmobile(TM), and
MMCmicro(TM).
(6) Two-sided printing available on the Macintosh(R) only with the
optional duplexer.

SOURCE Epson

Caroline Zubieta of Epson America Inc., +1-562-290-4026,
Caroline_Zubieta@ea.epson.com; or Cheryl Seaberg of Walt & Company,
+1-408-369-7200 ext. 2981, cseaberg@walt.com, for Epson