FASTSIGNS: Attention! 'Moving Billboards' on the Road

CARROLTON, Texas--(Business Wire)--
(Grassroots Newswire) - The last time you were on the road did you
look at the other vehicles around you? Did you notice the graphics on
delivery vans, trucks and other vehicles that identify businesses and
organizations in your area?

If not, next time you are driving around, look at the information
on vehicles - the company's name, phone number, Web site or location.
There could also be photographs of people, products or facilities.
Does the vehicle of your business or organization have any type of
identifying signs or graphics?

"From major corporations to small individually owned businesses,
companies are trying to create affordable attention by using every
media available," says Drue Townsend, senior vice president of
marketing for international sign and graphics franchisor,
FASTSIGNS(R). "The road to advertising has taken a turn toward the
big, the bold and the beautiful when it comes to vehicle graphics, and
due in part to new materials, techniques and technology available, the
day of the simple logo and phone number is long gone."

Full-color digital graphics and wide format prints allow
businesses to wrap entire vehicles, both large and small, in giant
photographs, and thanks to a remarkable perforated vinyl material,
graphics can continue across the side and rear windows without
obstructing the view from inside.

The most effective vehicle graphics incorporate vivid colors and
keep the message brief and memorable. Viewers typically have only a
few seconds to view a vehicle in traffic, which is why the
presentation should be dramatic enough to grab their attention
quickly. One exception is the back of the vehicle that drivers may see
for several minutes while idling in traffic, making it the best place
to list products or services.

If a business is not ready to completely wrap a vehicle, or maybe
the vehicle is used for multi-purposes, there are still signage
options available. The standard magnetic sign even has a new look.
Magnetic signage has become more colorful, flexible and durable than
ever before. Magnetics can be custom cut in virtually any shape to
conform to a vehicle or to the design of the graphic. For more
information, visit www.fastsigns.com.

FASTSIGNS
Audra London, 214-346-5663
Corporate Communications
audra.london@fastsigns.com

Copyright Business Wire 2008