comScore Releases Top Japan Web Site Rankings for June 2008

Apple iPhone 3G Introduction Prompts Gains to Technology News Sites and
SoftBank.jp

TOKYO, Aug. 27 /PRNewswire-FirstCall/ -- comScore, Inc. (Nasdaq: SCOR), a
leader in measuring the digital world, today released its June 2008 rankings
of the largest and fastest-growing Internet properties and site categories in
Japan, based on data from the comScore World Metrix audience measurement
service. The summer season prompted gains to health, career, and leisure
sites, while the anticipated release of the Apple iPhone 3G generated
increased activity in the technology news sector.
(Logo: http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO)
"The July 11 launch of the Apple iPhone 3G, the first release of the
iPhone in the Japanese market, was met with much anticipation and enthusiasm,"
said Maru Sato, managing director of comScore Japan. "Consumers seeking news
and information on the iPhone caused a flurry of activity on technology news
sites and at SoftBank.jp, the exclusive phone carrier of the iPhone in Japan."
Top Gaining Site Categories for June 2008
The health - information category ranked as the top-gaining site category
in June, as visitors sought ways to combat the summer heat, allergies and
other seasonal health topics. The number of visitors to the category jumped 18
percent to 5.6 million visitors.
To ease the effect of rising gasoline prices, many people in Japan sought
summer leisure activities close to home and within their budgets, prompting a
16-percent gain in the retail - movies category to 6.3 million visitors. The
career services and development category also witnessed a 16-percent increase,
to nearly 12 million visitors, as young people turned to the Internet seeking
summer employment.

Top Gaining Site Categories by Number of Unique Japanese Visitors
June 2008 vs. May 2008
Total Japan, Age 15+ - Home and Work Locations*
Source: comScore World Metrix
Total Unique Visitors (000)
Site Category May-2008 Jun-2008 % Change
Total Internet :
Total Audience 55,705 56,220 1
Health - Information 4,750 5,623 18
Financial Information/Advice 4,222 4,918 16
Retail - Movies 5,412 6,295 16
Career Services and
Development 10,203 11,818 16
Business to Business 2,528 2,893 14

* Excludes traffic from public computers such as Internet cafes or access
from mobile phones or PDAs.

Top Gaining Properties for June 2008
Adobe Sites led the top-gaining properties ranking for June with a
22-percent increase to 6.8 million visitors, driven by the release of the
Acrobat 9 upgrade. The anticipated launch of the Apple iPhone 3G in July
prompted gains to several properties, including technology news sites,
ITMedia.co.jp (up 20 percent to 4 million visitors) and CNET Networks (up 9
percent to nearly 3 million visitors). SoftBank.jp, the official mobile phone
carrier of the iPhone, jumped 15 percent to 2.7 million visitors.

Top 10 Gaining Properties by Number of Japanese Unique Visitors*
June 2008 vs. May 2008
Total Japan, Age 15+ - Home and Work Locations**
Source: comScore World Metrix
Total Unique Visitors (000)
Property May-2008 Jun-2008 % Change
Total Internet :
Total Audience 55,705 56,220 1
Adobe Sites 5,619 6,842 22
ITMEDIA.CO.JP 3,358 4,024 20
FRESHEYE.COM 3,317 3,940 19
SOFTBANK.JP 2,325 2,679 15
YOMIURI.CO.JP 4,567 5,251 15
Lycos Sites 2,228 2,511 13
TBS.CO.JP 4,205 4,733 13
Japan Airlines 2,286 2,537 11
CNET Networks 2,716 2,948 9
IZA.NE.JP 6,507 7,061 9

* Ranking based on the top 100 Japanese properties in June 2008.
** Excludes traffic from public computers such as Internet cafes or access
from mobile phones or PDAs.

Top 10 Properties for June 2008
Yahoo! Sites maintained its strong #1 position in the Japanese market with
more than 46 million visitors in June, an increase of 2 percent from May.
Google Sites captured the #2 spot with nearly 36 million visitors, followed by
Rakuten Inc. with 30.8 million visitors.

Top 10 Properties by Number of Japanese Unique Visitors
June 2008 vs. May 2008
Total Japan, Age 15+ - Home and Work Locations*
Source: comScore World Metrix
Total Unique Visitors (000)
Property May-2008 Jun-2008 % Change
Total Internet :
Total Audience 55,705 56,220 1
Yahoo! Sites 45,039 46,103 2
Google Sites 35,616 35,851 1
Rakuten Inc 30,433 30,800 1
FC2 inc. 28,297 28,653 1
Microsoft Sites 28,797 28,593 -1
NTT Group 27,987 27,843 -1
GMO Internet Group 24,138 24,159 0
Livedoor 22,832 23,217 2
Wikipedia Sites 22,338 22,591 1
Nifty Corporation 23,641 22,474 -5

* Excludes traffic from public computers such as Internet cafes or access
from mobile phones or PDAs.

About comScore
comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the digital
world and the preferred source of digital marketing intelligence. For more
information, please visit http://www.comscore.com/boilerplate
SOURCE comScore, Inc.

U.S., Sarah Radwanick, +1-312-775-6538, press@comscore.com, Japan, Jason Lee,
+81-3-5561-2915, comscore@cosmopr.co.jp, both of comScore