The Global Market for Managed IT and Telecom Services is Large and Growing among...

The Global Market for Managed IT and Telecom Services is Large and Growing among Small and Medium Sized Enterprises (SMEs)

DUBLIN, Ireland--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/cfdcb7/the_global_market)
has announced the addition of IE Market Research Corp.'s new report
"The Global Market for Managed IT and Telecom Services is Large and
Growing among Small and Medium Sized Enterprises (SMEs)" to their
offering.

Using the results of IEMR's 2008 Global Entreprise
Telecommunications Survey, this Industry Strategic Outlook evaluates
the global market for managed IT and telecom services for SMEs, gives
strategy recommendations to vendors of such services.

With 62% of Small and Medium Sized Enterprises (SMEs) in our
global panel of 3200 SMEs using managed IT and telecom services ,
IEMR's 2008 Global Enterprise Telecommunications Survey shows that the
global market for managed IT and telecom services is large and growing
among SMEs. Global SMEs use some type of managed service such as VoIP,
security, email, storage, and networking. Given current SME demand for
managed services, positioning of these services is going to be key to
sales success. Value-added resellers, hardware and software vendors,
and telecom service providers need to focus their sales and marketing
efforts on a few key points that are top-of-mind among SMEs. These are
(in order of importance): security, data integrity, total cost of
ownership savings, service quality, a local presence, and focus on
core operations that SMEs are engaged in. For SMEs in emerging markets
like China, India, and Brazil, a local presence is one of the key
decision-making criteria for managed services.

Key Topics Covered:

Executive Summary

Global SMEs are demanding managed services

- Demand for managed services is strong in the financial services,
media, and IT sectors

- Demand for managed services not as strong among Telecom
Services, Retailing, Materials, Household & Personal Products, and
Aerospace & Defence industries

- Key value propositions for managed services are: total cost of
ownership savings, service quality, focus on the core business of
SMEs, and an in-market presence

- Absolute "must haves" for managed services providers when
dealing with global SMEs include security, data integrity, and
integration into existing corporate systems

Recommendations

- Local, in-market presence will be important

- Provide SMEs with a variety of customer service and support
options

- Marketing messages should focus on four key value propositions
and three "must haves": total cost of ownership, service quality,
focus on core business, local presence, network security, data
integrity, and integration into existing corporate systems

Annex A: IEMR's Methodology

Charts:

- Total cost of ownership savings, service quality, focus on the
core business of SMEs, and an in-market presence are top-of-mind among
our SME panelists

Tables:

- Managed services are an important part of the business
strategies of SME IT departments

- Managed Services are demanded across the board by many
industries

- A local presence of managed services providers is more important
in emerging markets and some European markets

- Managed Services "must haves" include network security, data
integrity, and integration into existing corporate systems

- Sector breakdown of respondents

- Respondent's company size by employees

- Respondent's company size by sales

- Respondent's IT areas of responsibility

- Geographical location of respondent's company

Companies Mentioned:

The Forbes Global 2000 companies

For more information visit
http://www.researchandmarkets.com/research/cfdcb7/the_global_market

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716

Copyright Business Wire 2008