Press Release |
YouTube and PEOPLE.com Announce Winner of Nationwide Red Carpet Reporter Audition
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NEW YORK, NY and SAN BRUNO, CA, Aug 27 (MARKET WIRE) -- PEOPLE.com and YouTube(TM) today announced the grand prize winner of their Red Carpet Reporter contest (www.youtube.com/redcarpetreporter). Franchesca Leigh Ramsey, a 24-year-old communications manager with the Miami Chamber of Commerce, will spend a whirlwind two days in Los Angeles this September where she will receive the ultimate red carpet treatment herself, including hair and make-up by Revlon, a clothing allowance and VIP entry to exclusive events, before fulfilling her dream of working the red carpet interviewing television's biggest names. The competition, which launched in July, invited aspiring red carpet reporters to post their videos to a co-branded casting channel on YouTube (www.youtube.com/redcarpetreporter). Applicants posted their best two-to four-minute videos showcasing their interviewing skills as they chatted up family and friends, while pretending to be on the red carpet at a Hollywood award show. Videos related to the search generated hundreds of thousands of views on YouTube and PEOPLE.com. The top ten finalists were selected by a team of PEOPLE.com editors and red carpet correspondents, who along with the YouTube community voted on the finalists' second round videos, ultimately selecting Franchesca the winner. Franchesca's videos are visible here: Round 1 -- http://www.youtube.com/watch?v=Y5u9UTAFbuE; Round 2 -- http://www.youtube.com/watch?v=jf55zA1NfzA "One month ago, I was surfing celebrity entertainment websites, performing stand up in front of small crowds, and dreaming of what it would be like on the red carpet," said Franchesca Leigh Ramsey, YouTube and PEOPLE.com's Red Carpet Reporter. "After all that practice and preparation, it's still astounding that in just a few short weeks, I will be living my dream job and making connections that could change my career forever." "By partnering with PEOPLE.com for this co-branded competition, we have been able to break new ground in Hollywood and offer the YouTube community an All-Access pass to one of the hottest nights in entertainment," said Jordan Hoffner, Director of Content Partnerships at YouTube. "Never before has an aspiring red carpet reporter had the opportunity to sidestep the velvet rope, interview Hollywood stars alongside veteran PEOPLE.com reporters, and film the experience for their YouTube fans. We are proud to join forces with PEOPLE.com to offer one red carpet reporter the chance to fulfill her lifelong goal." "We couldn't have been more pleased with the level of participation and excitement we saw from the YouTube and PEOPLE.com communities," said Mark Golin, Editor, PEOPLE.com. "And we are all very excited to watch Franchesca's star turn on the red carpet in September." Exclusive video footage of Franchesca's experiences leading up to and including her red carpet experience will be posted to the Red Carpet Reporter contest page (www.youtube.com/redcarpetreporter) throughout the coming weeks. About PEOPLE.com PEOPLE revolutionized personality journalism in 1974 and is today the world's most successful and popular magazine. Each week, the PEOPLE brand brings more than 43 million consumers the latest news, exclusive interviews and in-depth reporting on the most compelling people of our time. In addition to unparalleled access to the entertainment community, the stories of real-life "Heroes Among Us" remain an essential component of PEOPLE's editorial approach. PEOPLE.com is the premier web destination for celebrity news, photos, style and entertainment coverage. With reporters across the globe, PEOPLE is headquartered in New York City. For more information visit www.people.com. About YouTube YouTube is the world's most popular online video community allowing millions of people to discover, watch and share originally created videos. YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube, LLC is based in San Bruno, Calif., and is a subsidiary of Google Inc. Media Contacts: Claudia DiRomualdo PEOPLE 212-522-3502 firstname.lastname@example.org Kathleen Fitzgerald YouTube 650-214-1150 email@example.com Copyright 2008, Market Wire, All rights reserved. -0-