YouTube and PEOPLE.com Announce Winner of Nationwide Red Carpet Reporter Audition

Wed Aug 27, 2008 3:09pm EDT

* Reuters is not responsible for the content in this press release.

  NEW YORK, NY and SAN BRUNO, CA, Aug 27 (MARKET WIRE)
-- 
PEOPLE.com and YouTube(TM) today announced the grand prize winner of
their Red Carpet Reporter contest (www.youtube.com/redcarpetreporter).
Franchesca Leigh Ramsey, a 24-year-old communications manager with the
Miami Chamber of Commerce, will spend a whirlwind two days in Los Angeles
this September where she will receive the ultimate red carpet treatment
herself, including hair and make-up by Revlon, a clothing allowance and
VIP entry to exclusive events, before fulfilling her dream of working the
red carpet interviewing television's biggest names.

    The competition, which launched in July, invited aspiring red carpet
reporters to post their videos to a co-branded casting channel on YouTube
(www.youtube.com/redcarpetreporter). Applicants posted their best two-to
four-minute videos showcasing their interviewing skills as they chatted up
family and friends, while pretending to be on the red carpet at a
Hollywood award show. Videos related to the search generated hundreds of
thousands of views on YouTube and PEOPLE.com. The top ten finalists were
selected by a team of PEOPLE.com editors and red carpet correspondents,
who along with the YouTube community voted on the finalists' second round
videos, ultimately selecting Franchesca the winner. Franchesca's videos
are visible here: Round 1 -- http://www.youtube.com/watch?v=Y5u9UTAFbuE;
Round 2 -- http://www.youtube.com/watch?v=jf55zA1NfzA

    "One month ago, I was surfing celebrity entertainment websites, performing
stand up in front of small crowds, and dreaming of what it would be like
on the red carpet," said Franchesca Leigh Ramsey, YouTube and
PEOPLE.com's Red Carpet Reporter. "After all that practice and
preparation, it's still astounding that in just a few short weeks, I will
be living my dream job and making connections that could change my career
forever."

    "By partnering with PEOPLE.com for this co-branded competition, we have
been able to break new ground in Hollywood and offer the YouTube community
an All-Access pass to one of the hottest nights in entertainment," said
Jordan Hoffner, Director of Content Partnerships at YouTube. "Never before
has an aspiring red carpet reporter had the opportunity to sidestep the
velvet rope, interview Hollywood stars alongside veteran PEOPLE.com
reporters, and film the experience for their YouTube fans. We are proud to
join forces with PEOPLE.com to offer one red carpet reporter the chance to
fulfill her lifelong goal."

    "We couldn't have been more pleased with the level of participation and
excitement we saw from the YouTube and PEOPLE.com communities," said Mark
Golin, Editor, PEOPLE.com. "And we are all very excited to watch
Franchesca's star turn on the red carpet in September."

    Exclusive video footage of Franchesca's experiences leading up to and
including her red carpet experience will be posted to the Red Carpet
Reporter contest page (www.youtube.com/redcarpetreporter) throughout the
coming weeks.

    About PEOPLE.com

    PEOPLE revolutionized personality journalism in 1974 and is today the
world's most successful and popular magazine. Each week, the PEOPLE brand
brings more than 43 million consumers the latest news, exclusive
interviews and in-depth reporting on the most compelling people of our
time. In addition to unparalleled access to the entertainment community,
the stories of real-life "Heroes Among Us" remain an essential component
of PEOPLE's editorial approach. PEOPLE.com is the premier web destination
for celebrity news, photos, style and entertainment coverage. With
reporters across the globe, PEOPLE is headquartered in New York City. For
more information visit www.people.com.

    About YouTube

    YouTube is the world's most popular online video community allowing
millions of people to discover, watch and share originally created videos.
YouTube provides a forum for people to connect, inform and inspire others
across the globe and acts as a distribution platform for original content
creators and advertisers large and small. YouTube, LLC is based in San
Bruno, Calif., and is a subsidiary of Google Inc.

    

Media Contacts:

Claudia DiRomualdo
PEOPLE
212-522-3502
claudia_diromualdo@peoplemag.com

Kathleen Fitzgerald
YouTube
650-214-1150
press@youtube.com

Copyright 2008, Market Wire, All rights reserved.

-0-
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.