South Florida's Cutting-Edge Gay and Lesbian Newspaper Renamed: "South Florida Blade"...

South Florida's Cutting-Edge Gay and Lesbian Newspaper Renamed: "South Florida Blade" is Unveiled

NEW YORK--(Business Wire)--
South Florida's only GLBT newspaper has re-launched as the South
Florida Blade -- with unprecedented response from the GLBT community
and its advertisers. The new name, vibrant and redesigned publication
is the result of extensive market research that called for an
innovative way to present the news to the most affluent,
fastest-growing target population in the region.

The renamed and redesigned newspaper was successfully launched on
August 28th, featuring a new cover treatment, front of book design
that is attractive and user friendly. The new layout utilizes more
images, photos and graphics, making each article as impactful as
possible. In addition, this new format presents a robust editorial
environment with more articles that are shorter and more concise.
Furthermore, the South Florida Blade has upgraded the layout and
features more standardized page sizes for modular ad configurations to
ease the flow of editorial content and ad layout.

"The re-branding of Express Gay News is in sync with our growing
GLBT community," said South Florida Blade Publisher, Kevin Hopper.
"Our readership expects a newspaper that balances a newsworthy
sensibility with fresh, current images. The paper's new logo, redesign
and editorial environment will leave our readers wanting more."

South Florida Blade Editor-in-Chief Dan Renzi believes that, "The
news media is always evolving and we recognize our readers
ever-changing sensibilities. Our redesign will offer topics at a
glance while continuing to deliver editorial content for those who
want to explore issues in depth."

"After listening to our readers, we felt it was imperative to
bring them a newspaper that adequately reflects their demands and
taste. The new format complements our website strategy, and supports
our vision of news consumption by providing our users multiple ways of
accessing news and information. The idea is to create a news
environment that is modern, easy to read and attractive; we expect
immediate responses from our readers as well as a faster response for
our advertisers," said Window Media Co-President, William Kapfer.

ABOUT SOUTH FLORIDA BLADE

Founded in January 2000 as the Express Gay News, the new South
Florida Blade is a cutting-edge newspaper for the 21st century --
South Florida's only GLBT newspaper source of accurate and compelling
information. Every week, 15,000 copies of the new South Florida Blade
are distributed to more than 300 venues throughout Broward, Miami-Dade
and Palm Beach counties, with additional 5,000 readers clicking onto
www.SouthFloridaBlade.com for their complete news coverage.

ABOUT WINDOW MEDIA

Window Media, through its holdings and in partnerships with HX
Media, operates top quality gay and lesbian newspapers, websites and
lifestyle magazines with a combined weekly readership of 750,000.
Window Media and HX publications include Washington Blade, Southern
Voice, David Atlanta, New York Blade, South Florida Blade, 411
Magazine, HX, New England Blade and the nationally circulated Genre
Magazine.

Window Media
Media Contact:
William Kapfer, Ph.D, 646-695-0266
Co-President
wkapfer@window-media.com

Copyright Business Wire 2008