Photo: Renato Watches Inc. Announces 2009 Expansion Initiatives

Wed Aug 27, 2008 7:10pm EDT

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Successful Luxury Brand Continues to Grow through 'Direct-to-Customer'

NEW YORK, Aug. 27 /PRNewswire/ -- Renato Watches Inc., the luxury watch
company most recognized for building a largely successful brand and customer
base through the home shopping vehicle ShopNBC, has announced its 2009
expansion initiatives, which include an aggressive Web, television, and retail
strategy driven by its 'direct-to-customer' business model.

    To view the Multimedia News Release, go to:

    In 2005, Renato Watches Inc. quickly gained prominence with the successful
launch of its Collezioni line of luxury timepieces on the home shopping
network ShopNBC. The company's 2005 television debut generated over $1.1
million dollars in sales over three 30-minute episodes and established Renato
as a strong contender in the luxury watch category. Renato has since
established a $30 million dollar-a-year gross business by eliminating
traditional marketing, advertising, and distribution tactics typically
associated with the launch of a luxury watch brand. Renato's core success has
been based on an alternative, direct marketing business model rooted in
direct-to-customer sales through television, the Web, and other mediums.
    The "Renato Method," or business model, has enabled the company to
generate extensive brand awareness, while keeping overhead and price points
low. With procurements and components from some of the leading watch
manufacturers from around the world, Renato's key competitive advantage is its
ability to offer the same quality product as any leading luxury watch at a far
lower price point, a testament to the brand's rapid success and consumer
    "The Renato brand was built on the direct and interactive relationships we
hold with our core customers," said founding partner Daniel Mink. "We have
been able to achieve tremendous success in a very short period of time through
ShopNBC by continuing to introduce quality, well-designed luxury watches at an
affordable price point. Our next expansion phase is designed to make our
products even more accessible to a wider audience and will provide us with the
opportunity to build brand elasticity through other mediums."
    Renato's expansion plan for 2009 includes the continuation of sales on
ShopNBC as its primary vehicle, supported by international expansion efforts
through the Shopping Channel of Canada, QVC Germany, and QVC UK. Additionally,
the company will focus its efforts on the Web with distribution networks
through (an e-boutique for luxury watches), and continuing with (ShopNBC's Web component).
    Plans to expand its retail presence through international distributors and
sales agents are currently in progress, with a strong focus on Gulf countries
such as Dubai, Greece, Turkey, and Cypress. The expansion plan also calls for
the establishment of licensed Renato boutiques in a variety of international
markets. Additionally, Renato plans to focus its U.S. expansion efforts on
opening retail doors in domestic, high-end stores such as Tourneau, Saks Fifth
Avenue and Neiman Marcus.
    In addition, Renato recently received authorization from the Army Airforce
Exchange (AEEFES) for the sale of its Collezioni line throughout all army and
air force bases, as well as AEEFES' supplemental Web site open to military
personnel only.
    Renato is also currently working with the leading luxury watch showroom in
New York City to establish a showroom presence in the Fifth Avenue luxury
    To view a product slideshow of Renato Watches, go to:
    About Renato Watches Inc.
    Launched in 2005, Renato Watches Inc. took the watch industry by storm
with its innovative, out-of-the box entry into the luxury watch market through
direct-to-customer sales via ShopNBC, a television-based home shopping network
with over 70 million viewers. Founded by watch industry veteran Daniel Mink
and partner Ovadia Levy, Renato continues to take a non-traditional,
'out-of-the-box' approach to building a successful watch business by
eliminating traditional marketing, sales, and distribution methods and keeping
overhead costs low. Renato has built a strong and loyal customer base through
television, the Web, and other outlets and continues to offer high quality,
luxury timepieces at affordable price points. The success of the "Renato
Method," or direct-to-customer marketing in the watch category, is evident, as
Renato watches have been featured in O, the Oprah magazine, and other
prominent media. In 2009, Renato will increase its distribution through
international television, retail, and Web-based expansion initiatives. For
more information, please visit
SOURCE  Renato Watches Inc.

Ana Martins Public Relations and Showroom, +1-212-333-2085, Fax,
+1-212-258-3455,, for Renato Watches Inc.
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