SingerLewak, Accounting and Consulting Firm Unveils New Brand Identity, Core Focus...

SingerLewak, Accounting and Consulting Firm Unveils New Brand Identity, Core
Focus and Streamlined Approach to Business
SingerLewak Launches New Look, Logo and Website

LOS ANGELES, Aug. 27 /PRNewswire/ -- Leading professional services firm,
Singer Lewak Greenbaum & Goldstein today announces that it unveiled its new
brand identity on July 1st, 2008, as SingerLewak. The new look, sharpened core
focus and streamlined client approach of the firm (The "5-5-8") will bring
distinctive brand and service identity that will differentiate the firm from
both its larger and smaller competitors.
"The new brand dynamically represents an industry leading regional
accounting firm that gives clients access to the knowledge and experience of
33 partners and a highly trained accounting staff," says David Krajanowski,
Managing Partner.
The rebrand comes at a time when the firm has grown in existing markets
and expanded into the Silicon Valley and San Diego markets with the opening of
new offices in the last three months, and is currently considering expansion
into other geographic areas. The firm now has offices in 7 cities in the
Southwest region. Since January 2008, the firm has added new professional and
administrative staff in its high-growth practice areas and admitted 3 new
partners to support its increasing growth. In addition, in-house technology
teams have made innovations resulting in significant improvement of its
operations.
The core focus of the firm, the 5-5-8 approach, will be rolled out along
with the relaunch of the firm's new flash-integrated and news-enhanced
Website, re-branded and redesigned logo, colors, industry-changing new look,
and taglines. A well-built new advertising campaign will follow throughout the
rest of 2008 leading up to the 50th Anniversary in 2009.
Core Alignment 5-5-8 Campaign
The rebrand will be complemented by a multi-platform launch campaign of
the new "5-5-8" multidisciplinary approach to the accounting and consulting
services of the firm: 5 Practices, 5 business sectors, and the Industry 8. The
campaign seamlessly allows current and future clients to distinguish the
broader view of what the firm does and explain the interrelationships between
service lines and industries.
Launch of A+ Program
SingerLewak is launching an exclusive enhanced client-relationship
services program called A+ for their Assurance and Advisory practice. This
unprecedented program is an industry first and allows the firm to offer
clients more than compliance-based audit services.
The SingerLewak Look and Feel
The image rebrand consists of three main elements: the name, logo (color
scheme, fonts) and taglines. To help differentiate the SingerLewak brand,
green and gold has been adopted for the color schemes. The green color
predominately represents growth, life and expansion, while gold is associated
with reliability, dependability and support. The primary tag line is "The
Skills You Need. The Service You Expect."
Speaking about the rebrand, Jim Pitrat, partner, said: "We are working in
arguably the most competitive market for financial service providers. It is
important that every part of our service evolves and innovates to keep pace
with our clients' demands for expertise and service."
Ronit Koren, Director Of Marketing, added: "We have some incredibly strong
content and services in the pipeline for this and next year." She further
remarks, "The new campaign will reflect a sharp, engaging, innovative, and
forward-thinking approach to services and solutions that is unique to the
accounting industry."
About SingerLewak
SingerLewak LLP is a leading accounting services provider headquartered in
Los Angeles with offices in Orange County, Woodland Hills, Monterey Park,
Inland Empire, San Diego and Silicon Valley. Serving California since 1959,
SingerLewak has established their reputation for excellence as ethical
professionals by providing the services of a big firm within a blended
environment of services and industry specializations.
We are active community partners, working in many sectors of the business
world. Whether it's auditing, accounting, tax preparation, business
management, SEC filings and transactions, SOX compliance, or enterprise risk
management, forensic accounting, business valuation, litigation support,
consulting, and entrepreneurial business services, SingerLewak delivers
results.
Winner of Practice Innovation Awards in 2006, 2007 and 2008. Named one of
the Best Places to Work in Los Angeles for 2007 and 2008 by the Los Angeles
Business Journal.
SOURCE SingerLewak

Ronit Koren, +1-310-948-6237, for SingerLewak