Hip Digital Media Launches Custom Digital Music Store for Nectar

First Loyalty Program in UK to Offer All MP3 Format
VANCOUVER, British Columbia--(Business Wire)--
Hip Digital Media, the leading consumer experience network, and
Nectar, the UK's leading loyalty card, today announced the launch of
the Nectar Digital Music Store. Available for the first time from any
Loyalty Program in the UK, music can be downloaded in a high quality
MP3 format and is compatible with virtually any digital music device.
With more than one million songs from the music catalogues of EMI,
SONY BMG, Warner Music, and The Orchard, songs will be available for
download at www.nectarmusicstore.com.

"We are very excited about the opportunity to enable and operate
Nectar's custom branded download music store, further extending our
global partnership with Groupe Aeroplan," said Mark Holden, President
and CEO of Hip Digital Media. "Through our strong relationships with
content providers, we are able to lead the UK market which allows us
to work closer with our partners, and continue to develop new channels
for marketing, promoting and selling music."

Nectar cardholders will be able to purchase bundles of song
credits with their Nectar points, allowing them maximum flexibility to
download music at their leisure. The launch of Nectar Music Store will
be supported with a multi-faceted marketing campaign including a
custom branded website accessible through the Nectar homepage,
e-marketing, direct mail, POS across partner locations and a public
relations campaign. In the coming weeks there will be an announcement
of a major artist experiential campaign that will offer unique access
and on-going opportunities exclusively created for Nectar collectors.

"We want to give our collectors the best possible digital music
experience. By providing DRM-free downloads that are compatible with
any music player, we're giving our cardholders greater choice and
flexibility," said John Sheekey, Marketing Director for Nectar. "This
is a first for a UK loyalty card and we're excited to be leading the
way in the ever popular world of online digital music."

Hip Digital Media is also the agency behind the Aeroplan Music
Store, which launched with industry breaking success in Canada last
year. The Nectar Music Store represents the second collaboration with
Aeroplan since December 2007.

About Hip Digital Media, Inc.

Hip Digital Media is the leading consumer experience network. Hip
Digital offers innovative customer experiences and digital campaigns
for Fortune 500 brands. Hip Digital Media brings together communities,
music, brands and consumers through custom built technology, including
(PACE(TM)), its Content Management System, which allows for turnkey
creation of powerful online consumer experiences. For more information
please visit: Hip Digital Media

About Nectar and Groupe Aeroplan Inc.

Nectar, the United Kingdom's leading coalition loyalty program, is
owned by Groupe Aeroplan Inc., a premier international loyalty
management corporation. Groupe Aeroplan also owns the Aeroplan
program, Canada's leading loyalty program. Nectar is the UK's largest
customer rewards program with 50% of UK households owning a Nectar
card. Nectar points can be collected when shopping for groceries,
clothes and home furnishings; paying household bills; buying petrol;
and even eating out. Together with Nectar eStores (Nectar's online
shopping portal including 220 retailers) cardholders can collect
points on 56% of household expenditure.

For more information please visit: www.nectar.com

Axis Marketing & PR
Sarah Miller and Barrie Lockitch
(310) 276-2220
smiller@axismarketingpr.com
blockitch@axismarketingpr.com
or
Clarion Communications
Melda Bekir and Isobel Postins
+ 020 7343 3126
mbekir@clarioncomms.co.uk
ipostins@clarioncomms.co.uk

Copyright Business Wire 2008