Nestle USA and Jamba Announce Early Success with Ready-to-Drink Beverages

Jamba(R) Ready-to-Drink Exceeds Expectations in Eight Western
States
EMERYVILLE, Calif.--(Business Wire)--
Nestle USA, part of Nestle, S.A., the world's largest food and
beverage company, and Jamba Inc. (NASDAQ: JMBA; NASDAQ: JMBAU; NASDAQ:
JMBAW), the leading blender of fruit and other naturally healthy
ingredients, today announced the early success of the Jamba(R)
ready-to-drink beverages in eight Western U.S. states. Since its
launch in May, Jamba(R) ready-to-drink beverages have captured a
significant share of the premium juice segment, exceeding initial
expectations.

Jamba Smoothies and Jamba Juicies are available in hundreds of
locations, including major grocery retailers and convenience stores in
California, Oregon, Utah, Nevada, Arizona, Idaho, Washington and
Colorado. Retail accounts include Safeway, Albertsons, Ralph's,
7-Eleven, Raley's, and Walgreens, among others.

"We are thrilled at the success of the Jamba ready-to-drink
beverages, which have surpassed our initial sales expectations," said
Steve Presley, vice president, general manager premium ready-to-drink,
Nestle Beverage Division.

Nestle is supporting the launch of Jamba RTD with significant
product sampling, on-line activity, consumer outreach public relations
and in-store promotions. In addition, television ads for Jamba RTD
began airing in June in both San Francisco and Portland.

"The initial success of the ready-to-drink product demonstrates
the power and strength of the Jamba brand outside the four walls of
our retail stores, in California as well as less mature Jamba markets
such as Portland," said Paul Coletta, chief marketing and brand
officer at Jamba. "In just a few months, Jamba ready-to-drink has
exceeded our expectations for initial sales. Based on this, we see
tremendous opportunity for the product as we continue to execute upon
our plan to make Jamba Juice available to our customers 24/7."

The 2008 Jamba ready-to-drink product line includes six SKUs:
three Jamba Smoothies, named Strawberries Wild w/Energy Boost, Orange
Dream Machine w/Immunity, Banana Berry w/Heart Healthy Boost; and,
three Jamba Juicies named Orange Strawberry Banana w/Protein Boost,
Mango Orange Peach w/Fiber Boost, Very Berry w/Calcium Boost.

About Nestle USA

Named one of "America's Most Admired Food Companies" in Fortune
magazine for the eleventh consecutive year, Nestle USA provides
quality brands and products that bring flavor to life every day. From
nutritious meals with LEAN CUISINE(R) to baking traditions with
NESTLE(R) TOLL HOUSE(R), Nestle USA makes delicious, convenient, and
nutritious food and beverage products that enrich the very experience
of life itself. That's what "Nestle. Good Food, Good Life" is all
about. Nestle USA, with 2007 sales of $8.25 billion, is part of Nestle
S.A. in Vevey, Switzerland -- the world's largest food company -- with
sales of $90 billion. For product news and information, visit
Nestleusa.com or NestleNewsroom.com.

About Jamba, Inc.

Jamba, Inc. (NASDAQ:JMBA; NASDAQ:JMBAU; NASDAQ:JMBAW) is a holding
company and through its wholly-owned subsidiary, Jamba Juice Company,
owns and franchises JAMBA JUICE(R) stores. JAMBA JUICE is the leading
blender of fruit and other naturally healthy ingredients. Founded in
1990, Jamba strives to inspire and simplify healthy living for its
customers and employees. As of July 15, 2008, JAMBA JUICE had 736
stores, of which 518 were company-owned and operated. For the nearest
location or a complete menu including our breakfast smoothies with
organic granola, please call: 1-866-4R-FRUIT or visit the JAMBA JUICE
website at www.jamba.com. Look for Jamba's ready-to-drink Jamba(R)
bottled Smoothies and Juicies on grocery store shelves.

Forward-looking Statements

This press release (including information incorporated or deemed
incorporated by reference herein) contains "forward-looking
statements" within the meaning of the Private Litigation Reform Act of
1995. Forward-looking statements are those involving future events and
future results that are based on current expectations, estimates,
forecasts, and projects as well as the current beliefs and assumptions
of our management. Words such as "outlook", "believes", "expects",
"appears", "may", "will", "should", "anticipates", or the negative
thereof or comparable terminology, are intended to identify such
forward looking statements. Any statement that is not a historical
fact, including estimates, projections, future trends and the outcome
of events that have not yet occurred, is a forward-looking statement.
Forward-looking statements are only predictions and are subject to
risks, uncertainties and assumptions that are difficult to predict.
Therefore actual results may differ materially and adversely from
those expressed in any forward-looking statements. Factors that might
cause or contribute to such differences include, but are not limited
to, those discussed under the section entitled "Risk Factors" in our
reports filed with the SEC. Many of such factors relate to events and
circumstances that are beyond our control. You should not place undue
reliance on forward-looking statements. The Company does not assume
any obligation to update the information contained in this press
release.

Media:
Alecia Pulman, 646-277-1200
apulman@icrinc.com

Copyright Business Wire 2008