MONOPOLY Fans Around the Globe Unite to Set New Guinness World Record(R)

Wed Aug 27, 2008 10:12pm EDT

* Reuters is not responsible for the content in this press release.

EAST LONGMEADOW, Mass.--(Business Wire)--
In celebration of the release of the new MONOPOLY Here & Now: The
World Edition game, an estimated 3,361 people joined together on
August 27, 2008 at 14:00 GMT to set a new Guinness World Record for
the World's Largest Simultaneous Game of MONOPOLY. The final tally of
participants is pending verification from Guinness World Records.

   MONOPOLY fans in London, Tokyo, Frankfurt, Bogota, Lisbon, Hong
Kong, Las Vegas and more than a dozen additional locations, as well as
online at www.pogo.com, joined together to contribute to the total
World Record participant count and make MONOPOLY history.

   In London's Covent Garden, fans gathered to play the game and try
the new version of the game available for download on mobile phones.
The event in London was broadcast live to fans in Tokyo, where Daisuke
Naito, a world boxing champion, joined with fans for the attempt. Fans
in Frankfurt used their "Get Out of Jail Free" card during the world
record attempt at Old Police Custody Frankfurt. Even Elvis
(impersonators) joined in on the fun at the Eiffel Tower Restaurant at
The Paris Las Vegas Hotel & Casino.

   In Atlantic City, the birthplace of MONOPOLY, Mr. MONOPOLY threw
out the first ceremonial roll as fans played the hometown game on the
city's famous Boardwalk. In addition, fans played MONOPOLY on multiple
digital platforms, including the Nintendo Wii(TM), online on
Pogo.com(TM) and on mobile phones.

   "We are pleased that so many fans of the game from around the
globe joined with us to celebrate the release of the new World Edition
of MONOPOLY by setting a world record," said Helen Martin, Vice
President of Global Marketing for MONOPOLY Brand. "We are thrilled
with the enthusiasm that people have shown for this historic version
of the game."

   In early 2008, MONOPOLY fans from around the world voted for the
global cities that they would like to see represented on the
first-ever world edition game board. After the worldwide vote,
Montreal claimed the most expensive on the new MONOPOLY Here & Now:
The World Edition game board. Latvia's national capital, Riga, joins
Montreal to round out the dark blue property group. More than 5.6
million votes were cast during the voting period to determine the 22
cities featured on the game board.

   The new MONOPOLY Here & Now: The World Edition is now available in
stores around the world. Please visit www.monopoly.com to find out
local availability and price.

   Fans of the game can play MONOPOLY in a variety of ways that best
fit their schedules and lifestyles. Stemming from the strategic
alliance between Hasbro and Electronic Arts Inc. (NASDAQ: ERTS), EA
has created digital versions of MONOPOLY which will be available to
download onto mobile phones, play free online at Pogo.com(TM) and for
console systems including the Nintendo Wii(TM), Xbox 360(TM),
PlayStation(R)2 and PLAYSTATION(R)3. The mobile game and online game
at Pogo.com(TM) will be available starting September 3, 2008. The
console versions of the video game are scheduled to launch October
2008.

   Since 1935, more than 250 million copies of the MONOPOLY game have
been sold in 103 countries and 37 languages. More than 200 different
editions of the game have been published, but the most popular
continues to be the classic "Number Nine." Affectionately known by its
original product number, "Number Nine" is based on the streets of
Atlantic City and is nearly identical to Charles Darrow's original
submission to Parker Brothers. The MONOPOLY name and logo, the
distinctive design of the game board, the four corner squares, the MR.
MONOPOLY name and the character, as well as each of the distinctive
elements of the board and playing pieces are trademarks of Hasbro for
its property trading game and game equipment. (C) 2008 Hasbro. All
Rights Reserved.

   Hasbro, Inc. is a worldwide leader in children's and family
leisure time products and services with a rich portfolio of brands and
entertainment properties that provides some of the highest quality and
most recognizable play and recreational experiences in the world. As a
brand-driven, consumer-focused global company, Hasbro brings to market
a range of toys, games and licensed products, from traditional to
high-tech and digital, under such powerful brand names as
TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS,
TIGER, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play
through our brands at http://www.hasbro.com. (C) 2008 Hasbro, Inc. All
Rights Reserved.

   Electronic Arts Inc. (EA), headquartered in Redwood City,
California, is the world's leading interactive entertainment software
company. Founded in 1982, the company develops, publishes, and
distributes interactive software worldwide for video game systems,
personal computers, cellular handsets and the Internet. Electronic
Arts markets its products under four brand names: EA SPORTS(TM),
EA(TM), EA SPORTS Freestyle(TM) and Pogo.com
(http://www.pogo.com/)(TM). In fiscal 2008, EA posted GAAP net revenue
of $3.67 billion and had 27 titles that sold more than one million
copies. EA's homepage and online game site is www.ea.com. More
information about EA's products and full text of press releases can be
found on the Internet at http://info.ea.com.

Hunter Public Relations
Donetta Allen, 212-679-6600
dallen@hunterpr.com
or
Hasbro, Inc.
Pat Riso, 413-526-2307
priso@hasbro.com

Copyright Business Wire 2008
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