Local.com Ramps Sales to Meet Growing Demand for Local Ads

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Tue Sep 2, 2008 7:00am EDT

Sales strategy capitalizes on forecast growth in online ad spend
IRVINE, Calif.--(Business Wire)--
Local.com Corporation (NASDAQ:LOCM), a leading local search site
and network, today announced the continued expansion of the company's
direct sales force, which now exceeds 150 personnel.

   This expansion is in response to the company's continued success
in selling online advertising directly to small businesses nationwide.
This expansion consists of outsourced sales personnel in third-party
call centers who are dedicated to selling Local.com's subscription
ads. The company outsources its sales functions to professional call
centers in order to reduce infrastructure costs and to tap into a
skilled work force that can be expanded quickly.

   According to the latest findings from The Kelsey Group, more than
80 percent of small and medium-sized businesses (SMBs) surveyed said
they plan to maintain or increase ad spending over the next 12 months
despite a troubled economy - and they plan to spend more of those
dollars online.

   "The latest research shows that despite a tightening economy,
business owners plan to increase their online ad budgets. The ongoing
success of our sales channel positions us to secure an increasing
portion of these growing ad budgets," said Peter Hutto, Local.com vice
president, business development and sales. "We are pleased with the
progress we have made in building our sales channel and remain
confident that we will reach our 50,000 advertiser target by the end
of 2009."

   Local Promote(TM) provides local businesses with premium placement
at the top of targeted local search results in specific categories and
geographic regions. It also offers businesses the ability to build
their own branded web pages, where businesses can post company logos,
photos, website links, and special offer links, in addition to the
standard profile page contact information.

   For more information on the company's free and subscription based
business listing offerings please visit:
http://corporate.local.com/advertisewithus/.

   About Local.com

   Local.com (NASDAQ:LOCM) is the largest local search network in the
United States. The company uses patented technologies to provide over
17 million consumers each month with the most relevant search results
for local businesses, products and services on Local.com and over 700
regional media sites. Businesses can target ready-to-purchase
consumers using a variety of advertising products. To advertise, visit
http://corporate.local.com/advertisewithus or call 1-888-857-6722. For
more information visit: www.local.com.

   Forward Looking Statements

   All statements other than statements of historical fact included
in this document regarding our business strategy and plans and
objectives of our management for future operations, are
forward-looking statements. When used in this report, words such as
'anticipate,' 'believe,' 'estimate,' 'plans,' 'expect,' 'intend',
'target', 'goal' and similar expressions, as they relate to Local.com
or our management, identify forward-looking statements. Any
forward-looking statements are based on the beliefs of our management
as well as assumptions made by and information currently available to
our management. Actual results could differ materially from those
contemplated by the forward-looking statements as a result of certain
factors, including, but not limited to, our ability to monetize the
Local.com domain name, improve our local-search technologies, market
the Local.com domain name as a destination for consumers seeking
local-search results, grow our business by enhancing our local-search
services, successfully implement and expand our outsourced, direct
subscription advertising sales efforts, increase the number of
businesses that purchase our advertising products, expand
internationally, develop our products and sales, marketing, finance
and administrative functions, as well as our dependence on major
partners, competitive factors and pricing pressures, changes in legal
and regulatory requirements, and general economic conditions. Any
forward-looking statements reflect our current views with respect to
future events and are subject to these and other risks, uncertainties
and assumptions relating to our operations, results of operations,
growth strategy and liquidity. All subsequent written and oral
forward-looking statements attributable to us or persons acting on our
behalf are expressly qualified in their entirety by this paragraph.
Unless otherwise stated, all site traffic and usage statistics are
from third-party service providers engaged by the company.

   Our Annual Report on Form 10-K, subsequent Quarterly Reports on
Form 10-Q, recent Current Reports on Form 8-K, and other Securities
and Exchange Commission filings discuss the foregoing risks as well as
other important risk factors that could contribute to such differences
or otherwise affect our business, results of operations and financial
condition. The forward-looking statements in this release speak only
as of the date they are made. We undertake no obligation to revise or
update publicly any forward-looking statement for any reason.

Media Contact:
Local.com
Cameron Triebwasser, 949-789-5223
ctriebwasser@local.com
or
Investor Relations Contact:
BPC Financial Marketing
John Baldissera, 800-368-1217

Copyright Business Wire 2008
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