Local.com Ramps Sales to Meet Growing Demand for Local Ads
* Reuters is not responsible for the content in this press release.
Sales strategy capitalizes on forecast growth in online ad spend IRVINE, Calif.--(Business Wire)-- Local.com Corporation (NASDAQ:LOCM), a leading local search site and network, today announced the continued expansion of the company's direct sales force, which now exceeds 150 personnel. This expansion is in response to the company's continued success in selling online advertising directly to small businesses nationwide. This expansion consists of outsourced sales personnel in third-party call centers who are dedicated to selling Local.com's subscription ads. The company outsources its sales functions to professional call centers in order to reduce infrastructure costs and to tap into a skilled work force that can be expanded quickly. According to the latest findings from The Kelsey Group, more than 80 percent of small and medium-sized businesses (SMBs) surveyed said they plan to maintain or increase ad spending over the next 12 months despite a troubled economy - and they plan to spend more of those dollars online. "The latest research shows that despite a tightening economy, business owners plan to increase their online ad budgets. The ongoing success of our sales channel positions us to secure an increasing portion of these growing ad budgets," said Peter Hutto, Local.com vice president, business development and sales. "We are pleased with the progress we have made in building our sales channel and remain confident that we will reach our 50,000 advertiser target by the end of 2009." Local Promote(TM) provides local businesses with premium placement at the top of targeted local search results in specific categories and geographic regions. It also offers businesses the ability to build their own branded web pages, where businesses can post company logos, photos, website links, and special offer links, in addition to the standard profile page contact information. For more information on the company's free and subscription based business listing offerings please visit: http://corporate.local.com/advertisewithus/. About Local.com Local.com (NASDAQ:LOCM) is the largest local search network in the United States. The company uses patented technologies to provide over 17 million consumers each month with the most relevant search results for local businesses, products and services on Local.com and over 700 regional media sites. Businesses can target ready-to-purchase consumers using a variety of advertising products. To advertise, visit http://corporate.local.com/advertisewithus or call 1-888-857-6722. For more information visit: www.local.com. Forward Looking Statements All statements other than statements of historical fact included in this document regarding our business strategy and plans and objectives of our management for future operations, are forward-looking statements. When used in this report, words such as 'anticipate,' 'believe,' 'estimate,' 'plans,' 'expect,' 'intend', 'target', 'goal' and similar expressions, as they relate to Local.com or our management, identify forward-looking statements. Any forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to our management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors, including, but not limited to, our ability to monetize the Local.com domain name, improve our local-search technologies, market the Local.com domain name as a destination for consumers seeking local-search results, grow our business by enhancing our local-search services, successfully implement and expand our outsourced, direct subscription advertising sales efforts, increase the number of businesses that purchase our advertising products, expand internationally, develop our products and sales, marketing, finance and administrative functions, as well as our dependence on major partners, competitive factors and pricing pressures, changes in legal and regulatory requirements, and general economic conditions. Any forward-looking statements reflect our current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. All subsequent written and oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by this paragraph. Unless otherwise stated, all site traffic and usage statistics are from third-party service providers engaged by the company. Our Annual Report on Form 10-K, subsequent Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K, and other Securities and Exchange Commission filings discuss the foregoing risks as well as other important risk factors that could contribute to such differences or otherwise affect our business, results of operations and financial condition. The forward-looking statements in this release speak only as of the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason. Media Contact: Local.com Cameron Triebwasser, 949-789-5223 ctriebwasser@local.com or Investor Relations Contact: BPC Financial Marketing John Baldissera, 800-368-1217 Copyright Business Wire 2008
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.



Follow Reuters