New ImmunoSet(TM) ELISA Development Kits

ANN ARBOR, Mich., Sept. 2 /PRNewswire/ -- Assay Designs, Inc., a leading
provider of immunoassay kits, antibodies, and reagents to the life sciences
and translational research markets, has launched a new portfolio of thoroughly
characterized ELISA development kits called ImmunoSet(TM). This cost effective
portfolio of products to assay proteins in various matrices contains the basic
components and protocol for the development of five 96 well colorimetric
enzyme immunoassays. Assay Designs has an aggressive plan for the development
and release of the ImmunoSet products beginning with kits for the detection of
mouse and rat heme oxygenase-1 (HO-1) and p53/MDM2 complexes.
"With this initial launch of unique antibody sets for our new ImmunoSet
product line, Assay Designs is enabling customers with cost effective tools to
improve the output of their research," stated Dan Calvo, President and CEO.
"We will continue to monitor the scientific literature, market trends, and our
own antibody sales to expand this important product line as customer demand
dictates."
About Assay Designs, Inc.
Based in Ann Arbor, MI, Assay Designs develops and manufactures
immunoassay (ELISA) kits, luminescent reagents, antibodies, proteins, and
extracts used for life sciences research. The company markets these products
under the "Assay Designs" and "Stressgen" brand names. Researchers use the
company's products to detect and quantify molecules that are important in
inflammation, cell signaling, and cellular stress.
SOURCE Assay Designs, Inc.

Emily Riesterer of Assay Designs, Inc., +1-800-833-8651,
info@assaydesigns.com