Jingle Networks, Operator of 1-800-FREE411, Launches In-Call Advertising Network

"JingleConnect" Enables Free Directory Assistance Leader to Extend
Network of 130,000 Advertisers to Other Companies Seeking In-Call
Revenue
BEDFORD, Mass.--(Business Wire)--
Jingle Networks, Inc., the leader in free advertiser-supported
directory assistance and operator of 1-800-FREE411, has launched
"JingleConnect," an in-call advertising network service to connect
advertisers with millions of ready-to-buy consumers. Using its own
ad-serving technology, Jingle Networks will help advertisers and
companies with high call volume earn revenue by selling in-call ad
time -- a proven way to reach consumers via a one-to-one calling
environment.

JingleConnect allows any company with high call volume to easily
and seamlessly insert audio advertisements in their calls, by taking
advantage of Jingle's existing base of more than 130,000 advertisers
on 1-800-FREE411. Jingle's technology can distribute audio advertising
to other companies that operate call centers, information lines, or
any calling environment where their consumers are on hold.

JingleConnect is already serving millions of advertisements each
month for more than a dozen publishers. These include companies such
as SayNow, which enables fans to send phone and text messages to
celebrities and Slydial, which lets you slip a message directly into
voicemail. Other publishers include Snoozester, Inc. and RH Brands,
operators of The Rejection Hotline.

"JingleConnect is a logical evolution for us, as we've already
created a profitable ad-supported directory assistance service that
has served more than 900 million ads to date," said John Roswech,
president of Jingle Networks. "JingleConnect has the ability to
attract advertisers that are looking for new and effective ways to
talk to a large audience of consumers -- and to help companies easily
monetize in-call time."

In-call advertising is becoming an increasingly important media
channel for advertisers who are looking for new ways to reach a fast
growing mobile population. Given that wait times for customer service
lines now average up to 15 minutes or more per call, converting dead
air into a revenue stream while capturing a captive audience on hold
has become an attractive revenue opportunity for companies of all
types and sizes.

Since launching 1-800-FREE411 in 2005, Jingle has assembled one of
the largest telephonic audio ad networks in the world, with more than
130,000 advertisers. Partners such as Idearc and Citysearch.com,
marquee brands like McDonald's, Wal-Mart, Ford and Radio Shack, and
small independent retailers use Jingle's interactive audio campaigns
to engage target audiences.

"A successful in-call ad network requires an ad inventory that
will attract companies looking to build a revenue stream from their
customer hold time, and having the technology to deliver the ads,"
said Matt Booth, senior vice president and program director,
Interactive Local Media for The Kelsey Group. "With its track record
in bringing in-call advertising to its own customers in the free
directory assistance business, Jingle Networks is well positioned to
deliver JingleConnect to other markets."

For more information, or to join the JingleConnect, contact
bizdev@free411.com or go to www.jingleconnect.net.

About Jingle Networks

Jingle Networks is transforming the way advertisers view the
telephone. Jingle runs the nation's leading ad-supported directory
assistance service 1-800-FREE411 (www.free411.com), providing
consumers an anytime, anywhere source of free information by phone.
1-800-FREE411 offers advertisers highly targeted and timely
promotional opportunities to reach a large but targeted customer base
who are ready-to-buy, garnering a response rate twice that of other
direct response media. The company also operates JingleConnect, an
in-call advertising network that allows any company with high call
volume to easily and seamlessly insert audio advertisements in their
calls, by leveraging of Jingle's base of over 130,000 advertisers. For
more information on Jingle Networks and 1-800-FREE411 go to
www.free411.com and for information on JingleConnect go to
www.jingleconnect.net.

Allison & Partners for Jingle Networks
Meghan Lee, 415-277-4901
Meghan@allisonpr.com

Copyright Business Wire 2008