Targetbase Registers Business Momentum

DALLAS, Sept. 2 /PRNewswire/ -- Targetbase, a leading U.S. direct
marketing agency known for its expertise in combining data and analytics with
spectacular creative, today announced that the agency has experienced
increased business momentum following its high ranking in the November 2007
Forrester Wave Report, its ranking as a Top 50 Marketing Services Agency by
Advertising Age, and its recent award in the worldwide Web Analytics
Championship hosted by the Web Analytics Association (WAA).
Targetbase has recorded significant business wins in recent weeks,
including:
-- A strategic engagement with a top consumer packaged goods company to
help define consumer value and make the company's customer segments more
"actionable"
-- Agency-of-record status with a major insurance carrier to leverage
greater consumer understanding in a re-design of the company's digital
marketing promotions and lead generation strategies
-- A strategic agency-of-record engagement with a major pharmaceutical
brand in the allergy category
-- A consumer marketing database engagement for the leading hotel
franchisor in the United States
According to Targetbase Senior Vice President Kevin Kerner, the agency's
recent momentum is a confirmation of the Targetbase business model, which
blends advanced consumer science with innovative creative solutions. "Changes
in consumer purchase behavior are driving marketers to think differently,"
Kerner said. "Targetbase is in an excellent position to take advantage of
these changes, since we know how to leverage our understanding of consumers
better than anyone else, and act on this information with an integrated
approach that creates results."
About Targetbase
Targetbase achieves superior marketing results by focusing on the
customers its clients have a right to win. The company manages real-time
interactions and long-term customer relationships through the integration of
advanced analytics, best-of-breed technologies and world-class creative. By
aligning the right messages, tactics, channels and timing, Targetbase puts
customers first.
Targetbase was cited as a leader in both enterprise and mid-market
database marketing services by Forrester in its November 2007 Forrester Wave
report, The Forrester Wave(TM): Database Marketing Service Providers - Q4
2007, receiving the top score in eight out of 26 current offering and strategy
categories, including analytical services, creative services and execution.
The report noted that "Targetbase delivers a grand slam of integrated
strategy, analytics, technology, and creative."
Targetbase is a part of Omnicom Group Inc. (NYSE: OMC)
(http://www.omnicomgroup.com), a leading global advertising, marketing and
corporate communications company. Omnicom's branded networks and numerous
specialty firms provide advertising, strategic media planning and buying,
direct and promotional marketing, public relations and other specialty
communications services to over 5,000 clients in more than 100 countries.
For more information, visit http://www.targetbase.com.
SOURCE Targetbase

Kristy Wilson of BlueCurrent Public Relations, +1-704-907-3916,
Kristy.Wilson@BlueCurrentPR.com, for Targetbase