Wine & Spirits Wholesalers of America, The Charmer Sunbelt Group and Joe Theismann...

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Tue Sep 2, 2008 8:02am EDT

Wine & Spirits Wholesalers of America, The Charmer Sunbelt Group and Joe
Theismann Support TURF - Tailgaters Urging Responsibility & Fun
Visit turfzone.org for tailgating tips for a successful and safe party

WASHINGTON, Sept. 2 /PRNewswire/ -- As football season kicks off, an
estimated 36 million  Americans are packing coolers, prepping grills and
gearing up to tailgate, a pre-game tradition that has become part of the game.
But, the unsportsmanlike conduct of a few threatens to ruin the game for
everyone else. That's why the Wine & Spirits Wholesalers of America and The
Charmer Sunbelt Group have teamed up with football legend Joe Theismann to
introduce TURF - Tailgaters Urging Responsibility & Fun.
    "I am proud to work with WSWA and The Charmer Sunbelt Group to support
safe and responsible tailgating," said Theismann. "Too many times I have seen
unruly and disruptive fans ruin the game day experience for others. I
encourage all tailgaters to drink responsibly, have fun and enjoy the game."
    "Pre-game tailgating is a football ritual," added WSWA President and Chief
Executive Officer Craig Wolf. "However, irresponsible behavior effects
everybody and addressing unruly conduct is a responsibility of everyone.
Through TURF, WSWA has an opportunity to be part of the solution, which is
consistent with our commitment to becoming the leading voice on responsible
distribution and consumption of alcoholic beverages."
    "It is extremely important to The Charmer Sunbelt Group to protect the
tailgating tradition by supporting zero tolerance for underage drinking and
moderate consumption for fans 21+," said Charles Merinoff, Vice Chairman and
Chief Executive Officer - The Charmer Sunbelt Group. "With that in mind, we
are proud to support TURF, and its messages of safe, fun and responsible
tailgating."
    Tips for safe and successful tailgating:

    -- Provide ample food for guests before ever consuming alcoholic
       beverages.

    -- Designate a driver prior to tailgating.

    -- Keep families in mind when using language.

    -- Support zero tolerance for underage drinking.

    -- Respect the fans. Respect your team. Respect the law.


    To ensure that your tailgate party is a success, insist on the responsible
and safe consumption of alcohol. Visit turfzone.org for more information and
tips for a successful pre-game celebration.
    About WSWA
    WSWA is dedicated to advancing the social responsibility interests of
wholesale distributors and/or brokers of wine and/or spirits. Founded in 1943,
WSWA has nearly 350 member companies in 50 states and the District of
Columbia. WSWA members distribute more than 80 percent of all wines and
spirits sold at wholesale in the United States.  For more information about
WSWA, visit www.wswa.org
    About The Charmer Sunbelt Group
    The Charmer Sunbelt Group is one of the nation's leading distributors of
fine wines, spirits, beers, bottled water, and other non-alcoholic products.
The Charmer Sunbelt Group operates in Alabama, Arizona, Colorado, Connecticut,
Delaware, Florida, Maryland, Massachusetts, Mississippi, New Jersey, New York,
North Carolina, Pennsylvania, South Carolina, Virginia and The District of
Columbia. The Charmer Sunbelt Group partners with Community leaders,
Suppliers, Trade Associations, Licensees, Legislators, Government Officials,
Law Enforcement, Regulators, School Administrators and Parents  through
innovative and high profile initiatives that reinforce the legal and
responsible sales and consumption of beverage alcohol. CSG has been recognized
nationally for our proactive efforts and accomplishments. CSG is proud to be a
good corporate neighbor and a committed community partner.    Our Children ...
Our Community  ... Our Priority

    Media contact
    LeAnn Boucher
    770-955-1300
    lboucher@careersports.com

SOURCE  WSWA

LeAnn Boucher, +1-770-955-1300, lboucher@careersports.com, for WSWA
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