Shure Introduces SE102MPA Sound Isolating(TM) Stereo Headset

New $99 Bundled Music + Mobile Accessory Turns "Everyday
Audiophile" into "Everyday Superuser"
NILES, Ill.--(Business Wire)--
Shure Incorporated today unveiled the $99.99 SE102MPA Sound
Isolating(TM) Stereo Headset, a new entry-level accessory that brings
a premium audio and communication experience to price-conscious iPhone
and smartphone owners. It offers Shure's newest SE earphone model
bundled with the company's wildly popular Music Phone Adapter (MPA).

When the iPhone launched in June 2007, Shure was there to deliver.
The company brought its 80-year professional audio legacy to iPhone
enthusiasts everywhere with the MPA, one of the first premium
accessories to seamlessly marry listening and communicating. Now, with
a better-than-ever iPhone and host of new multi-function devices
exploding onto the scene, Shure is innovating once again with an
entire line of do-it-all bundled accessories that maximize converged
device performance for every level of user.

According to the CEA/GfK Worldwide Consumer Electronics Sales &
Forecast, global sales of mobile phones and smartphones were $156
billion in 2007 (1.09 billion units) and are expected to reach $178
billion in 2008 (more than 1.2 billion units). With Apple paving the
way, it's clear that the promise of convergence is unfolding.
Multi-function devices no longer have to sacrifice performance in one
area to achieve it in another, and as a result, new buyers are
investing in converged devices and in the accessories that maximize
device performance. After witnessing the phenomenal success of its
MPA, Shure anticipated growing demand for bundled products that would
offer consumers their favorite Shure earphone models packaged with an
MPA. With the SE Sound Isolating(TM) Stereo Mobile Headsets, Shure
enthusiasts at every level can enjoy a premium listening and
communication experience no matter when and how they're using their
converged devices.

"Smartphones are the new 'it' devices because users no longer have
to abandon who they are to benefit from smartphone technology," said
Mark Karnes, Executive Director, Global Marketing, Shure. "With Apple
offering the first true medium, audiences from casual users to
musicphiles, moviephiles and constantly-connected business users can
get it all from one device. They want the same from accessories -- one
high-performance, bundled accessory that maximizes everything their
device offers -- and this is exactly what Shure is delivering with its
new bundled headset line."

The SE102MPA Sound Isolating Stereo Headset

Designed for iPhone owners in search of a seamless music plus
mobile experience at an affordable price, the SE102MPA delivers
premium sound and one-touch call answering. Interchangeable Sound
Isolating(TM) Sleeves and an inline microphone guarantee clear
communication, even in noisy environments. A unique cable design
allows the user to remove the MPA for additional versatility and
convenience.

Additional SE102MPA features

-- Dynamic MicroSpeakers: Professional-grade Dynamic
MicroSpeakers bring premium, rock star sound quality to the
"everyday audiophile."

-- Low-profile VoicePort(TM) Microphone: Tuned to enhance
intelligibility regardless of background noise, this
professional grade Shure microphone uses VoicePort technology
to provide superior sound quality and ensure that callers hear
each other clearly even in noisy environments.

-- Modular Cable Design: Shure is now extending the modularity
concept it pioneered with its SE models to its SE Sound
Isolating Stereo Mobile Headsets. An interchangeable cable
provides unmatched flexibility and boundless options for
consumers to personalize their converged devices.

-- Sound Isolating Sleeves: Shure signature Sound Isolating
Sleeves prevent outside noise from interfering with a
consumer's audio experience and block more background noise
than active noise cancellation technology. Interchangeable
earphone fit options deliver unparalleled personal
customization and comfort.

-- Carrying Pouch/Included Accessories: The SE102MPA is packaged
with a zipper-less drawstring pouch and three pairs of soft
flex sleeves (S, M, L).

Shure SE Sound Isolating Stereo Mobile Headsets (SE110MPA,
SE210MPA, SE310MPA, SE420MPA, SE530MPA)

In addition to the SE102MPA, Shure is also introducing several
other SE Sound Isolating Stereo Mobile Headsets: the SE110MPA,
SE210MPA, SE310MPA, SE420MPA and SE530MPA, a new headset family that
offers Shure's acclaimed SE earphone models bundled with the MPA.

These new products combine all of consumers' favorite attributes
of Shure SE models - including superior audio quality, beautiful
design, modular capabilities, comfort and portability - with the
convenience of a detachable stereo mobile headset. The bundled models
will include all accessories currently packaged with existing Shure SE
models. The SE110MPA, SE210MPA, SE310MPA, SE420MPA and SE530MPA also
include a 3-foot extension cable for users who prefer to remove the
MPA.

Pricing and Availability

-- SE102MPA: $99.99 retail price; $119.99 MSRP

-- SE110MPA: $129.99 retail price; $154.99 MSRP

-- SE210MPA: $179.99 retail price; $214.99 MSRP

-- SE310MPA: $279.99 retail price; $334.99 MSRP

-- SE420MPA: $379.99 retail price; $429.99 MSRP

-- SE530MPA: $469.99 retail price; $519.99 MSRP

Shure SE Sound Isolating Stereo Mobile Headsets will begin to be
available to consumers in September 2008 and will carry a two-year
limited warranty. All Shure Sound Isolating(TM) Earphones, headsets
and inline accessories may be purchased online at www.shure.com, as
well as at select retail partners. Check www.shure.com for a complete
list of Authorized Dealers.

For more information about any of Shure's current consumer
offerings, please visit www.shure.com. For press quality images of the
latest additions to Shure's consumer product line, please visit:
www.shure.com/PersonalAudio/PressRoom/PersonalAudioPressKit/index.htm.
Please note that these images are password protected. Contact Shure's
public relations team at publicrelations@shure.com for the password to
access these images.

About Shure Incorporated

Founded in 1925, Shure Incorporated (www.shure.com) is widely
acknowledged as the world's leading manufacturer of microphones and
audio electronics. Over the years, the Company has designed and
produced many high-quality professional and consumer audio products
that have become legendary for performance, reliability, and value.
Shure's diverse product line includes world-class wired microphones
and wireless microphone systems for performers and presenters,
award-winning earphones and headsets for MP3 players and smartphones,
and top-rated phonograph cartridges for professional DJs. Today, Shure
products are the first choice whenever audio performance is a top
priority.

Shure Incorporated corporate headquarters is located in Niles,
Illinois, in the United States. The Company has additional
manufacturing facilities and regional sales offices in China, Germany,
Hong Kong, Japan, Mexico, The United Kingdom, and the United States.

Shure Incorporated
Mike Lohman, 847-600-6417
lohman_mike@shure.com
or
Greenough Communications
Susan Willson, 617-275-6529
swillson@greenoughcom.com

Copyright Business Wire 2008