CBS Relies on New HD Avid Solutions for National Convention Coverage

TEWKSBURY, MA, Sep 02 (MARKET WIRE) --
Avid Technology, Inc. (NASDAQ: AVID) today announced that CBS News is
relying on Avid's new HD editing and storage solutions for coverage of
the Democratic and Republican National Conventions taking place August
25-28 in Denver, and September 1-4 in Minneapolis, respectively. CBS News
has deployed Avid(R) NewsCutter(R) Nitris(R) DX systems connected to Avid
VideoRAID(R) storage systems on site to be able to quickly turnaround and
play-to-air high-definition (HD) news segments. CBS is working with the
Avid DNxHD(R) 145 codec, which will enable the production team to work
with mastering quality HD material in real-time.

"For an event as demanding as the Presidential conventions, we need the
performance and familiarity that Avid provides. The combination of
NewsCutter, VideoRAID and [Avid] DNxHD [codec] -- along with the
portability -- creates an effective solution for us, and allows our team
to work comfortably with an interface that's very familiar to everyone,"
said Frank Governale, VP of CBS News Operations. "CBS Evening News with
Katie Couric is also now broadcasting HD using the Avid DNxHD 145 codec.
Being able to edit remotely in the field with [Avid] DNxHD 145 allows us
to keep an integrated format."

Mel Olinsky, director of Bureau Operation at CBS News, said, "Although
our HD field crews are shooting 1080i, some continue to shoot in SD, and
being part of a five network pool requires some flexibility and possible
need to combine multiple HD resolutions. NewsCutter Nitris DX gives us
both capabilities. That alone is a big timesaver and will enable us to
bring quality HD programming to air more quickly."

Kirk Arnold, EVP of Customer Operations, Avid Technology, Inc., said,
"With extremely time-sensitive production cycles for the National
convention broadcasts, it's imperative that CBS has the full production
functionality and service that Avid is able to deliver in such a complex
and mission-critical environment. We're pleased to see our solutions
helping customers like CBS get the best final product to air every time."

About Avid Technology, Inc.

Avid is a worldwide leader in tools for film, video, audio, 3D animation,
gaming and broadcast professionals -- as well as for home audio and video
enthusiasts. Avid professional and consumer brands include Avid,
Digidesign(R), M-Audio(R), Pinnacle Systems(R), Sibelius(R), Softimage(R)
and Sundance Digital(R). The vast majority of primetime television shows,
feature films, commercials and chart-topping music hits are made using one
or more Avid products. Whether used by seasoned professionals or beginning
students, Avid's products and services enable customers to work more
efficiently, productively and creatively. Avid received an Oscar(R)
statuette representing the 1998 Scientific and Technical Award for the
concept, design, and engineering of the Avid Film Composer(R) system for
motion picture editing. For more information about the company's Oscar,
Grammy(R) and Emmy(R) award-winning products and services, visit
www.avid.com, Buzz, del.icio.us, Flickr and twitter; or connect with Avid
on Facebook.

Copyright 2008 Avid Technology, Inc. All rights reserved. Product
features, specifications, system requirements, and availability are
subject to change without notice. Avid, Digidesign, DNxHD, Film Composer,
Media Composer, M-Audio, Nitris, NewsCutter, Pinnacle Systems, Sibelius,
Softimage, Symphony and Sundance Digital are either registered trademarks
or trademarks of Avid Technology, Inc. or its subsidiaries in the United
States and/or other countries. Oscar is a trademark and service mark of
the Academy of Motion Picture Arts and Sciences. Emmy is a registered
trademark of ATAS/NATAS. Grammy is a trademark of the National Academy of
Recording Arts and Sciences, Inc. All other trademarks contained herein
are the property of their respective owners.

Contact:
Amy Peterson
Avid Technology
978-640-3448
amy_peterson@avid.com

Copyright 2008, Market Wire, All rights reserved.

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