Vobile Opens Up Monetization Opportunities for Content Owners, Rights Holders and...

Vobile Opens Up Monetization Opportunities for Content Owners, Rights Holders
and Distributors
Vobile Content Identification Platform Supports MovieLabs' Content Recognition
Rules and Enables New Revenue Potential

SANTA CLARA, Calif., Sept. 2 /PRNewswire/ -- Vobile, a leading provider of
video content identification and management products and services, today
announced that the Vobile(R) Content Identification Platform now enables
monetization of content by fully supporting Content Recognition Rules (CRR),
the industry's first comprehensive set of specifications that allow the
expression and communication of a wide variety of rules relating to content.
The specifications were created by Motion Picture Laboratories, Inc.
("MovieLabs") to help industry players support content recognition and enable
additional revenue streams, via monetization.
Until now, content owners and rights holders did not have a standard way
to express what content distributors should do when a piece of copyrighted
content is recognized. By fully supporting CRR, the Vobile Content
Identification Platform, which has been commercially deployed by major content
owners, rights holders and distributors worldwide, is poised to help monetize
video distribution over Internet.
"This specification for expressing rules that MovieLabs and partners have
developed, and in this case, adopted by the Vobile Content Identification
Platform, will not only help to regulate the act of content enforcement, but
will also enable monetization opportunities for all participating parties,"
said Steve Weinstein, CEO of MovieLabs. "We are pleased to see Vobile
adopting this specification."
"Content owners, rights holders and distributors are all interested in
exploring new revenue opportunities. Vobile provides technologies and
services to help our customers capitalize on these opportunities," said
Yangbin Wang, founder and CEO of Vobile, Inc. "Together with our partners, we
are ready to power the Internet video economy to the next level of growth and
profitability."
About Vobile
Vobile(R) is a leading provider of video content identification and
management products and services. Its core VideoDNA technology enables fully
automated identification, tracking and management of any video and audio
content with high performance, accuracy and scalability. Vobile operates a
very large scale database of VideoDNA for content identification and video
search services. Founded in 2005, the company is headquartered in Santa Clara,
California. For more information, visit the Vobile Web site at
http://www.vobileinc.com.
About MovieLabs
Motion Picture Laboratories, Inc. ("MovieLabs") is a non-profit 501(c)(6)
research and development joint venture started by the six major motion picture
studios. MovieLabs provides universities, corporations, startups and network
service operators with technical guidance and funding to further explore
innovative technologies in the distribution and use of motion pictures as
consumer media. The founding members of MovieLabs are Paramount Pictures
Corporation, Sony Pictures Entertainment Inc., Twentieth Century Fox Film
Corporation, Universal City Studios LLLP, Walt Disney Pictures and Television,
and Warner Bros. Entertainment, Inc.
Vobile and the Vobile logo are registered trademarks of Vobile, Inc.
VideoDNA and the VideoDNA logo are trademarks of Vobile, Inc.
Media Contact:
Allyson Hoffman
Vobile, Inc.
Phone: 408-492-1100
Email: pr@vobileinc.com

SOURCE Vobile

Allyson Hoffman of Vobile, Inc., +1-408-492-1100, pr@vobileinc.com