NeoSynergy Further Extends Dealers' Advertised Pricing and Inventory

Best Deals Impressions Increased 120 Percent from June to August, Additional
Widgets and Search Technologies to be Introduced Throughout 2008

BLOOMFIELD HILLS, Mich., Sept. 2 /PRNewswire/ -- NeoSynergy, a Web-based
automotive software firm is introducing additional technologies to broadcast
automotive dealers' new-vehicle pricing and inventory, called Best Deals, to
aggregator sites such as Google Base and Oodle. The firm will also begin
pushing advertising and inventory to other automotive portals through gadgets
and widgets later this summer. The extension of their network further
establishes NeoSynergy's suite of tools as the premier solution for dealers to
sell more cars while spending less money.
"The Internet marketplace has radically changed in just the last few
years," says NeoSynergy CEO and President David Wassmann. "Older online sales
companies have spent millions of dollars in marketing to pull readers to their
sites. As the technology has evolved, we recognized that it is much more
successful, and cost effective, to push content to Websites consumers are
already using to find information, such as Google, Oodle, AOL or other
shopping destinations."
NeoSynergy recently launched a Best Deals landing site
(http://bestdeals.neosynergy.net) as a destination for content displayed on
current and future aggregator sites. In less than one month this
network-building approach increased traffic to dealer inventory by 12 percent.
"This site is another great tool we provide the dealer to promote and sell
his inventory and specials, and provides a platform for further network
expansion," says Wassmann. "And it is an important part of our comprehensive
strategy that has resulted in a jump of 120 percent in impressions just this
summer."
For consumers, Best Deals offers unique information that reflects the
actual purchase or lease price -- not just the published invoice and MSRP
information. Best Deals allows dealers and their advertising agencies to
modify pricing on a real-time basis -- even after prices have been published
-- and reflects industry trends: 80 percent of consumers research new vehicle
purchases online and 59 percent of automotive dealers report they are planning
to increase spending on online marketing. New inventory-publishing tools in
the Best Deals service have made the process of online advertising even easier
for subscribers.
Best Deals content will also be distributed to gadgets and widgets on
other auto portals later this fall, in addition to a standalone gadget that
will be available for installation on any third party website.
Additionally this fall, Best Deals subscribers will also be able to take
advantage of a pay-per-click feature and NeoSynergy's new Best Deals Direct
application, a revolutionary feature for the online automotive industry that
allows consumers to place a deposit directly with the dealership online.
"Since the pay-per-click feature and Best Deals Direct application is
nested within the Best Deals content, we'll be adding powerful tools that
drive traffic to dealer websites and promote dealer sales," says Patty Cox,
CMO.
According to Capgemini, 20 percent of consumers are now willing to
consider completing their vehicle purchases online, up from two percent in
2001.
For more information about NeoSynergy, visit http://www.neosynergy.net or
call toll free 866.972.5372.
About NeoSynergy, Inc.
NeoSynergy, Inc. (http://www.neosynergy.net), based in Bloomfield Hills,
Mich., is a provider of Web-based enterprise automotive retail management,
advertising and e-commerce software and services to the automotive industry.
NeoSynergy's suite of products -- Best Deals, Best Deals Direct and Darwin XE
-- enable manufacturers, service providers, dealers and consumers to be linked
in real time via the Internet to seamlessly conduct vehicle, parts and service
transactions. NeoSynergy's products allow dealers of all sizes to improve
operational efficiency, generate revenue and consolidate accounting across
multiple locations, franchises and system services.
Google, Google Maps, iGoogle, and Google Toolbar are trademarks of Google
Inc.
AOL Autos is a trademark of AOL LLC.
SOURCE NeoSynergy, Inc.

Mary Bester, +1-248-644-0800, ext. 258, mbester@clearblue.com, for NeoSynergy,
Inc.; or Patty Cox of NeoSynergy, Inc., +1-248-232-7979,
patty.cox@neosynergy.net