Choice Hotels Lets Guests Elect to Earn Triple Points* at Economy and Extended Stay...

Choice Hotels Lets Guests Elect to Earn Triple Points* at Economy and Extended
Stay Hotels

SILVER SPRING, Md., Sept. 2 /PRNewswire-FirstCall/ -- Consumers will like
the outcome of at least one election this fall. Choice Hotels International,
Inc. (NYSE: CHH) is helping its guests make their vote count with the "Elect
to Earn Triple Points" promotion for its MainStay Suites, Suburban Extended
Stay Hotel, Econo Lodge and Rodeway Inn brand hotels -- a total of over 1,200
properties.
Starting September 1, Choice Privileges members who book their stays
online at choicehotels.com or by calling 800.4CHOICE will receive triple
Choice Privileges points, starting with their second qualifying stay. Members
who book their stays using another method will earn double Choice Privileges
points, starting with their second stay. The promotion is valid for qualifying
stays at MainStay Suites, Suburban Extended Stay, Econo Lodge and Rodeway Inn
brand hotels with arrival from September 1 until November 30, 2008.
"With the election season on everyone's mind, we thought we'd give our
members a chance to elect to earn triple points," said Greg Brown, vice
president of Choice Privileges for Choice Hotels. "This is a wonderful way for
us to give back to our guests and provide them with a great added value."
"With over seven million members, the Choice Privileges program continues
to grow, and we are continually looking for ways to offer members special
opportunities like this," said Bill Carlson, senior vice president of
marketing for Choice.
Choice Privileges is the Choice Hotels rewards program where membership is
free and members earn points towards free nights, Airline Rewards, gift
certificates and more while staying at Comfort Inn, Comfort Suites, Quality,
Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay
Hotel, Econo Lodge and Rodeway Inn brand hotels throughout the U.S. (including
Hawaii), Canada, Europe (excluding Denmark, Estonia, Finland, Iceland, Latvia,
Lithuania, Norway and Sweden), Mexico and the Caribbean.
For more information on the Choice Privileges rewards program, visit
choiceprivileges.com .
About Choice Hotels
Choice Hotels International franchises more than 5,700 hotels,
representing more than 460,000 rooms, in the United States and 40 countries
and territories. As of June 30, 2008, 992 hotels are under development in the
United States, representing 80,292 rooms, and an additional 104 hotels,
representing 8,824 rooms, are under development in more than 20 countries and
territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn,
Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo
Lodge and Rodeway Inn brands serve guests worldwide.
Additional corporate information may be found on the Choice Hotels Web
site, which may be accessed at www.choicehotels.com .
* Valid Choice Privileges(R) number must be provided upon check-in for
stay to be eligible. Book at choicehotels.com or 800.4CHOICE, at qualifying
rates, to earn triple Choice Privileges points beginning with members' second
qualifying stay with arrival between 9/1/08 and 11/30/08 at MainStay Suites,
Suburban Extended Stay, Econo Lodge and Rodeway Inn hotels in the U.S. and
Canada. Qualifying stays booked outside of choicehotels.com and 800.4CHOICE
will earn double points beginning with members' second qualifying stay. A stay
is defined as any number of consecutive nights at one hotel regardless of
check-ins or check-outs. Must maintain a U.S. (including U.S. territories)
address to be eligible for this promotion.
Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites,
Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban
Extended Stay Hotel, Econo Lodge and Rodeway Inn are proprietary trademarks
and service marks of Choice Hotels International.
(c) 2008 Choice Hotels International, Inc. All rights reserved.
SOURCE Choice Hotels International

Rocco Loverro of Choice Hotels International, +1-301-592-6719,
rocco_loverro@choicehotels.com