JuicyCampus Gets Even "Juicier" With Expansion and Re-Launch of Website

* Reuters is not responsible for the content in this press release.

Tue Sep 2, 2008 9:02am EDT

  LOS ANGELES, CA, Sep 02 (MARKET WIRE) -- 
Students have something juicy to look forward to this fall as they return
to school. JuicyCampus.com, the website known as "the home of the
juiciest college gossip," unveiled a fresh new look and upgraded
technology today. The site also announced that it would be expanding to
500 campuses during the month of September, meaning millions of students
across the country will now be able to read and post the juiciest gossip
from their college campuses.

    With topics like "Cheaters," "Biggest Stoner," "In The Closet," and "Best
Sex on Campus" there was some question as to whether the site would be
coming back at all. Indeed, some predicted that "the spectacular nature of
it will be its own downfall." The Founder and CEO of JuicyCampus, Matt
Ivester, however, expressed tremendous optimism and a very different
point of view.

    "There is a huge demand for a site where students can discuss the topics
that interest them most, in the manner they deem most appropriate," said
Ivester. "Despite all of the controversy, we've decided to keep
JuicyCampus true to its roots, anonymous and uncensored. We're very
excited to be expanding to all of these new campuses."

    The site already attracts tens of thousands of daily visitors, while
serving just over 60 campuses across the country. With its plan to expand
to 500 campuses by the end of the month, JuicyCampus is expecting the
juice to flow and the traffic to skyrocket. More than 185 new campuses
will launch today including Abilene Christian, Alabama State, Appalachian
State, Arkansas State, Ball State, Boise State, Denver, Georgia State,
Illinois State, Indiana State, Kansas State, Kent State, Lake Forest,
Louisville Tech, Marshall, Missouri State, Mizzou, Occidental, Oklahoma,
Oklahoma State, Rhodes College, Rice, Texas State, Texas Tech, Tulane, UNC
Charlotte, UOP, William & Mary, Wyoming and Xavier. Additional campuses
will be announced in the upcoming weeks. For a complete list of campuses
please visit juicycampus.blogspot.com.

    In preparation for the increased traffic, the site has invested heavily in
upgrading their servers and enhancing their user interface. New servers
will make the site ten times faster allowing over one million daily
viewers, while the addition of a "most popular search" list allows
visitors to see what their peers are searching for. Permalinks will make
sharing easier, and a new tagging system will make searching easier.
Also, users will be able to vote on whether they "agree" or "disagree"
with a post and sort the posts accordingly.

    With JuicyCampus' significant expansion and upgrades, college students
are in for a very "juicy" fall semester.

    JuicyCampus is owned by Lime Blue Inc., a Delaware Corporation based in
Los Angeles.

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