KIT digital Announces Acquisition of Content Management System Provider Morpheum

DUBAI, UNITED ARAB EMIRATES and MELBOURNE, AUSTRALIA,
Sep 02 (MARKET WIRE) --
KIT digital, Inc. (OTCBB: KITD), a global provider of IPTV enablement
technology and video-centric interactive marketing solutions, announced
today that it has completed a stock purchase agreement to acquire
Melbourne, Australia-based Morpheum, one of Asia's leading providers of
web-based content management systems ("CMS"). Morpheum's award-winning
software, LanternCMS, will become a key part of KIT digital's
device-agnostic IPTV platform.

Morpheum generated approximately US$2.4 million in revenues and
approximately US$100,000 in EBITDA in the trailing 12 months through June
30, 2008. Management estimates that, after the immediate realization of
synergies, the acquisition will contribute in excess of US$1.0 million in
revenues and US$300,000 in EBITDA to the Company's overall results in the
last 4 months of 2008.

Under the terms of the acquisition, KIT digital purchased 100% of
Morpheum's shares at a total price of AU$950,000 (approximately
US$836,000), with 7.5% of the consideration held in escrow for 6 months to
cover unforeseen contingencies. The acquisition has been approved by KIT
digital's board of directors, and due diligence has been completed.
Closing is effective immediately.

Morpheum generates its revenue in the Australasia and Asia-Pacific
regions, with particular strength in national, state and local government
verticals. KIT digital has been focused on expanding its IPTV business
with government clients globally, a development which should be
accelerated by the Morpheum acquisition. Morpheum's public and private
sector client roster includes Australia's Department of Veteran Affairs
and National Water Commission, Vodafone, OXFAM, VicSuper, McKesson
Asia-Pacific, NSW Health, Film Victoria and the City of Sydney
(Australia). Morpheum's business model is focused on recurring revenues
from software licenses and ongoing maintenance and support fees.

KIT digital will fully integrate LanternCMS into its video asset
management solution, KIT VX, augmenting the Company's technology product
offering to allow for broader web-based content management. The
integration of LanternCMS into the KIT VX platform will also immediately
reduce the Company's operating costs by cutting out certain third-party
software suppliers, and allowing the Company to deliver a complete,
end-to-end digital media asset management solution to its clients.

Kaleil Isaza Tuzman, chairman and chief executive officer of KIT digital,
said, "The acquisition and integration of Morpheum materially expands our
client delivery capabilities while delivering an immediate cash flow
contribution. As such, we remain on track for our stated corporate goal of
breaking through to operating cash-flow positivity in Q4. Through revenue
and cost synergies, we anticipate in the vicinity of US$0.8 million in
additional EBITDA contribution from this acquisition over the next 12
months."

Joining KIT digital in a senior management role in Dubai will be Matt
Harris, founder and CEO of Morpheum. As head of content management
solutions, Mr. Harris will oversee integration of the LanternCMS
capability into the KIT VX platform and manage the roll-out of KIT
digital's new video-centric CMS vertical.

"Our view is that KIT digital is quickly becoming the consolidating actor
that is needed in the international IPTV platform space," commented Mr.
Harris. "By merging with KIT, we expect to increase the types of products
and services we deliver to our current client base and in turn provide new
capabilities to KIT's global roster of clients. Morpheum has had previous
success in delivering strategic web solutions in the Asia-Pacific region,
and we anticipate global reach for these solutions within the framework of
KIT digital."

"KIT digital is committed to providing end-to-end digital media enablement
and marketing solutions utilizing IPTV technology," explained Gavin
Campion, president of KIT digital. "The integration of Morpheum's Lantern
CMS into the KIT VX Enterprise product suite should be quick and seamless,
since KIT has previously utilized the LanternCMS solution in client
deployments. We are thrilled that Matt, a veteran of the digital asset
management space, will be joining us in Dubai to direct our go-to-market
strategy with CMS resellers globally."

Acquisition Benefits

Key strengths expected from the combination include:

-- Creation of KIT VX as a complete CMS solution;
-- Strengthened presence in Asia-Pacific region;
-- Strengthened presence in government vertical;
-- Immediate increase in revenue, profitability and cash flow;
-- Cost savings in KIT VX deployments through elimination of current
outsourcing to CMS vendors;
-- Veteran leadership addition to KIT digital management team.

About Morpheum

Morpheum's LanternCMS is recognized as one of the innovators in the
content management market. With its intelligent modular design,
LanternCMS is a standards-driven web-authoring tool combining ease-of-use
with powerful functionality for administrators. LanternCMS is the CMS of
choice for such Australian government clients as the Department of
Communications, Information Technology and the Arts, the Department of
Veterans Affairs, the National Water Commission, the Ombudsman Victoria,
Film Victoria, the City of Sydney, and the City of Melbourne. Its private
sector and non-profit clients include Vodafone, OXFAM, VicSuper, McKesson
Asia-Pacific, NSW Health, Melbourne Food and Wine and the Victorian Opera.
Morpheum is headquartered in Melbourne, Australia. For additional
information, please visit www.morpheum.com.au or www.lanterncms.com.

About KIT digital

KIT digital, Inc. (OTCBB: KITD) is a leading, global provider of
proprietary IP-based video distribution technologies and video-centric
interactive marketing solutions. Through its end-to-end platform, KIT
digital works closely with consumer brands, content providers and telcos
to maximize the value of video content via the Internet and mobile
networks. The KIT platform allows clients to publish, manage and
distribute digital video content, build online/mobile communities and
integrate advertising. The Company offers businesses a full range of
interactive marketing solutions and KIT clients can access approximately
100 KIT-syndicated channels and 40,000 KIT-syndicated videos. KIT digital
clients include News Corp., Verizon, IMG, China Mobile, Telefonica,
Vodafone, K-Mart, Coles, NASDAQ, Hummer and RCS. KIT digital has
principal offices in Dubai, Melbourne (Australia), Stockholm, New York
and London. For additional information, please visit www.kit-digital.com.

Forward-Looking Statements

Safe Harbor Statement Under the Private Securities Litigation Reform Act
of 1995 -- With the exception of historical information, the matters
discussed in this press release are forward-looking statements that
involve a number of risks and uncertainties. The actual future results of
KIT digital, Inc. could differ significantly from those statements.
Factors that could cause actual results to differ materially include
risks and uncertainties such as the inability to finance the company's
operations or expansion, inability to hire and retain qualified
personnel, changes in the general economic climate, including rising
interest rates and unanticipated events such as terrorist activities. In
some cases, you can identify forward-looking statements by terminology
such as "may," "will," "should," "expect," "plan," "anticipate,"
"believe," "estimate," "predict," "potential" or "continue," the negative
of such terms, or other comparable terminology. These statements are only
predictions. Although we believe that the expectations reflected in the
forward-looking statements are reasonable, such statements should not be
regarded as a representation by the Company, or any other person, that
such forward-looking statements will be achieved. We undertake no duty to
update any of the forward-looking statements, whether as a result of new
information, future events or otherwise. In light of the foregoing,
readers are cautioned not to place undue reliance on such forward-looking
statements. For further risk factors see the risk factors associated with
our Company, review our SEC filings.

Contact:
Director of Communications
Julian Soler
KIT digital, Inc.
+1-646-435-8888
Email Contact

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