Silverpop's Vtrenz Solution Achieves Record Breaking Client Growth

Industries as diverse as consulting, healthcare and high-tech
recognize the need for lead management solutions
ATLANTA--(Business Wire)--
BtoB companies that implement automated lead management processes
achieve higher revenue gains, according to analyst firm Aberdeen
Group. The growing recognition of the revenue-boosting power of
sophisticated lead management solutions has led to a strong influx of
clients implementing Silverpop's Vtrenz solution.

"Now more than ever, given the highly competitive marketplace and
tight economy, companies are eager to maximize the effectiveness of
their marketing and sales operations," said Bill Nussey, CEO of
Silverpop. "Instituting an automated, closed-loop marketing system
that scores and nurtures sales leads has proven tremendously
successful for Silverpop's Vtrenz clients."

Companies that recently selected Silverpop's Vtrenz solution
include Salary.com, offering on-demand compensation; Ciber, an
international system integration consultancy; DNA 13, a communication
and stakeholder management software developer and seller; Intacct,
delivering on-demand financial management applications; Ingres, a
provider of open source information management services; and Prime
Point Media, the leader in nationwide alternative outdoor advertising.

Doug Harr, chief information officer of Ingres, explained that the
ability to get up to speed quickly and begin benefiting from a lead
management system with minimal delays was important to him. "There was
a fast, personal rapport with the Silverpop Vtrenz team that developed
as we made preparations to close the deal," he said. "Once we began we
found that--as promised--we experienced a rapid implementation, which
yielded timely benefits."

Scott Cohen, director of marketing for Prime Point Media, found
Vtrenz's dashboard functionality especially useful to the platform.
"It provides valuable insight into our email and Internet marketing
performance in an easy-to-read format and the scheduling feature
ensures that the data is automatically delivered to me when I need
it."

About Silverpop

Silverpop is a premier provider of on-demand, Web-based software
solutions serving the online relationship marketing needs of
enterprise-level organizations throughout the world. Its
software-as-a-service approach makes it easy and affordable for
marketers to create, automate and execute lifecycle multi-channel
marketing campaigns that are timely, relevant and measurable. With
highly scalable tools supporting both BtoC marketing initiatives and
BtoB lead management processes through its Vtrenz solution, Silverpop
delivers a robust suite of marketing tools not available elsewhere in
the marketplace. To learn more about lead management and Silverpop's
Vtrenz solution, visit www.vtrenz.com.

Silverpop
Wyatt Jefferies, 770-763-3049
wjefferies@silverpop.com

Copyright Business Wire 2008