Las Vegas Nutrition Centers Among the Growing List of Retail Locations Throughout Las Vegas Now Carrying Rudy Beverages

LAS VEGAS, NV, Sep 02 (MARKET WIRE) --
Rudy Nutrition, Inc. (PINKSHEETS: RUNU) is pleased to announce
availability at Las Vegas Nutrition Centers ("LVNC") retail stores. The
nutrition supplement specialists in the Las Vegas/Henderson area of
Nevada are now selling the Rudy Beverage product line at all of their
locations.

In line with Rudy Nutrition's strategic plan to develop brand awareness
and market saturation in the Las Vegas and Southern California markets,
this new placement is the latest in a growing list of forward looking
retailers now carrying the Rudy Beverage product line. As a leader in
servicing the Las Vegas marketplace for over 15 years, LVNC are
considered to be leaders in thought and experts in their field of
nutrition. Specializing in Sports Nutrition, Vitamins & Minerals, Herbal
Blends and Weight Loss, many of their items can also be found online at
www.lvnc.biz

Further demonstrative of the Company's continued maturation and dedication
to building shareholder value through the execution of their business plan
and methodical regional sales rollout; saturation of the Las Vegas market
continues with leaders of their respective industries. The increased
exposure of the product line from availability in the strategically
located 'Las Vegas Nutrition Centers' stores is anticipated to enhance
awareness of the product within the trend setting health conscious
community who appreciate the drink for its health benefits and "Dream
Big. Never Quit." message.

Co-Founder of Las Vegas Nutrition Centers, Karen Stevens, stated, "Rudy
Beverage drinks offers our customers an alternative to the high sugar
products that other Sports Drinks and Vitamin Enhanced drinks have. We
love the fact that Rudy has a lower sugar content with their use of
Xylitol. Their nutrient profile with B-Vitamins, L-Carnitine, L-Arginine,
Sea Salt give their product a cutting edge in supplying the nutrients
that the body needs during periods of hydration. Furthermore, we are
confident that our clientele will empathize with and embrace the 'Dream
Big. Never Quit.' message personified in the Rudy Beverage line."

Ron Scharf, E.V.P. of Sales for Rudy Beverages, stated that "Las Vegas
Nutrition Centers are keystone to the Las Vegas Valley nutrition conscious
consumer market area and we are pleased to have teamed-up with such a well
respected chain. Renowned for their knowledge of nutrition and a large and
loyal customer base, we see them as a natural tie-in to furthering the
distribution plan of the Rudy Beverage product line."

Las Vegas Nutrition Centers are located near high profile gyms and health
clubs where strong demand for a superior brand like Rudy Beverage is
expected to bode well for the innovative product line. Las Vegas Nutrition
Center's customers range from hardcore workout enthusiast and professional
bodybuilders, to weekend warriors and nutrition conscious parents
concerned with the health and wellness of their children.

For additional information visit: www.lvnc.biz

About Rudy Nutrition, Inc.

Rudy Nutrition, Inc. is a manufacturer of health conscious "Rudy" branded
products that offer great taste as well as healthy choices for parents,
kids, and athletes. It was founded by Notre Dame Legend and the real life
inspiration for the blockbuster movie "Rudy," Daniel "Rudy" Ruettiger.
"Rudy" was recently named the 54th greatest inspirational movie of
all-time by the American Film Institute. Rudy Nutrition is focused on
creating, distributing and licensing "Rudy" branded products that offer
healthier alternative choices backed by Rudy's inspirational message to
"dream big and never give up." For contact information and locations
where Rudy Beverage is available please visit: www.rudybeverageinc.com.

Safe Harbor:

This release may contain forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995. The risks and
uncertainties that may affect the operations, performance development, and
results of the Company's business include but are not limited to
fluctuations in financial results, availability and customer acceptance of
our products and services, the impact of competitive products, services
and pricing, general market trends and conditions, and other risks
detailed in the Company's SEC reports.

Contact:
Rudy Beverage
PO Box 93507
Las Vegas, NV 89193
(866) 783-9738

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