Fifth Third Bank Launches $250,000 Unlock Your Dreams Sweepstakes

Sweepstakes also awards 22 winners with $10,000 throughout Bank's footprint

CINCINNATI, Sept. 2 /PRNewswire/ -- Fifth Third Bank (Nasdaq: FITB) is
pleased to announce the launch of its Unlock Your Dreams* sweepstakes, which
will award nearly $900,000 in sweepstakes and scratch off prizes. To
participate, customers and non-customers alike may visit any of Fifth Third
Bank's nearly 1,300 branch locations between September 2, 2008 and October 31,
2008 to obtain a game piece. The game piece will reveal one of many instant
offers including:
-- $10 MasterCard(R) Gift Card (no purchase necessary)
-- 5,000 Bonus Rewards Points with a new Visa Signature Credit Card
-- $50 deposit into a new Goal Setter Savings
-- $50 off Direct Loan closing costs (excludes Fifth Third Equity
Flexline)
-- 5,300 Bonus Rewards Points with a new Fifth Third Equity Flexline
-- $50 off Mortgage Loan Application Fee

Additionally, each game piece will have a "code" that the participant can
use to register online at 53unlockyourdreams.com for a chance to win the grand
prize of $250,000 or one of 22 local $10,000 regional prizes distributed
throughout the Bank's 12-state footprint.
The contest complements Fifth Third Bank's advertising theme -- the things
we do for dreams -- launched in February. "This year, our advertisements and
other communications have touched on dreams of all shapes and sizes, and have
celebrated the steps and sacrifices individuals make today to realize their
dreams for tomorrow," explains Terry Zink, executive vice president and head
of Retail and Affiliate administration for Fifth Third Bancorp. "Our goal
with every consumer interaction is to help our customers understand the
connection between today's financial decisions and tomorrow's dreams. This
sweepstakes is designed to encourage customers to consider their goals -- be
it a new home, vacation, higher education or more -- and engage in a
conversation about how Fifth Third Bank can help them along the way."
Zink adds that this campaign is the Bank's most comprehensive consumer
initiative to date. "We are excited to run this sweepstakes throughout all of
our markets and use a combination of traditional and unique communication
channels to reach consumers with an important message. And, for the grand
prize winner, we're excited to provide $250,000 to help make his or her dream
a more immediate reality."
Fifth Third Bancorp is a diversified financial services company
headquartered in Cincinnati, Ohio. The Company has $115 billion in assets,
operates 18 affiliates with 1,308 full-service Banking Centers, including 97
Bank Mart locations open seven days a week inside select grocery stores and
2,329 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee,
West Virginia, Pennsylvania, Missouri, Georgia and North Carolina. Fifth Third
operates five main businesses: Commercial Banking, Branch Banking, Consumer
Lending, Investment Advisors and Fifth Third Processing Solutions. Fifth Third
is among the largest money managers in the Midwest and, as of June 30, 2008,
has $207 billion in assets under care, of which it managed $31 billion for
individuals, corporations and not-for-profit organizations. Investor
information and press releases can be viewed at http://www.53.com . Fifth
Third's common stock is traded on the NASDAQ(R) National Global Select Market
under the symbol "FITB." Fifth Third Bank, Member FDIC. Equal Housing Lender.
*Visit 53unlockyourdreams.com for Fifth Third Unlock Your Dreams OFFICIAL
RULES.
SOURCE Fifth Third Bancorp

Stephanie Honan of Fifth Third Bancorp, +1-513-534-6957