Hoteliers Benefit from Industry Expertise at SynXis

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Tue Sep 2, 2008 11:00am EDT

Business Travel Experience Recognized with Laura Thompson's
   Certified Corporate Travel Executive Designation at NBTA's Annual
                              Conference
SOUTHLAKE, Texas--(Business Wire)--
Hoteliers continue to benefit from the revenue optimization,
consultancy and account management services from SynXis, the Sabre
Holdings business that provides complete hotel distribution, internet
marketing and channel management solutions worldwide. Adding to a
growing list of notable designations in its portfolio of industry
expertise among its company ranks is the recent appointment of SynXis'
Agency Channel Consultant, Laura Thompson, as Certified Corporate
Travel Executive (CCTE) by the National Business Travel Association
(NBTA). Thompson was given the prestigious certification at NBTA's
recent Annual Conference in Los Angeles, and joins just 350 other
professionals globally who carry the designation since the program's
inception eight years ago.

   "Laura's designation represents SynXis' commitment to investing in
the development of our employees, as well as continuing to hire and
foster industry experts, in order to offer our customers the knowledge
they require to navigate through this changing travel landscape," said
Scott Alvis, President and General Manager of SynXis. "Customers
select SynXis due, in part, to the high level of expertise we bring to
the table. In a time when hoteliers need to tighten the reigns on
their revenue strategies in order to stay on top, the SynXis team is
really one of our best differentiators."

   SynXis focuses on maximizing hotel bookings through all
distribution channels and to help its hotel customers capture the
lucrative business traveler SynXis concentrates on the Global
Distribution System (GDS) channel where most business travel is
booked. Despite an uncertain future for tourism with oil prices on the
rise and airlines cutting flights, NBTA predicted that business travel
would continue to increase by 6 to 8% in 2008 according to the Travel
Industry Association's 2008 research report.

   "It takes not only experience, but an intimate understanding of
electronic distribution in order to maximize our exposure to the
corporate travel market. Laura Thompson has a seemingly limitless
knowledge of the industry, which she has shared with us and taught our
sales people how to get the most out of connecting with customers
through GDS," said Linda Plopper, Worldwide Director of Business
Travel Sales at Sonesta Collection. "We've found SynXis' consultants,
account managers and support staff to be some of the most
knowledgeable experts in the travel industry."

   Thompson, whose background includes an impressive set of practical
experience successfully managing and developing Corporate Hotel
Programs, was recruited by the Sabre Hotel Product Group in 1999 where
she served as a Hotel Program Consultant. She has worked with SynXis
since the company was acquired by Sabre in 2005, advising customers on
optimizing business results through the Global Distribution Systems
(GDS) channel. Thompson's unique agency perspective combined with
distribution industry expertise has led SynXis customers to see the
"SynXis difference" in their GDS transactions, especially the
negotiated rate plans and corporate travel bookings.

   The CCTE designation is a joint undertaking between NBTA and the
University of Houston Conrad N. Hilton College of Hotel and Restaurant
Management, and has been in existence for eight years. The rigorous
two-year certification program, which requires yearly maintenance, was
developed for leading professionals who wanted to deepen and solidify
their practical knowledge, productivity, and skills.

   About SynXis(R)

   SynXis, a Sabre Holdings company, provides distribution and
Internet marketing services and technology for hotels around the
world. SynXis connects hotels with their guests through increased
exposure via all channels including GDS, third party travel sites and
the hotel's own website. SynXis operates full-service global call
centers offering private label reservation services. SynXis is the
technology source for thousands of hotels, resorts, and destinations,
including: Harrah's, Interstate Hotels & Resorts, The Peninsula Hotels
& Resorts, Millennium Copthorne, Destination Hotels & Resorts,
Shangri-la Hotels & Resorts and Jumeirah Hotels.

   SynXis' corporate headquarters is in Southlake, Texas, with
offices in Denver, Boston, Amsterdam, Singapore and Montevideo. For
more information on SynXis and its products, please call
+1-682-606-4000, e-mail info@synxis.com, or visit our Web site at
www.synxis.com.

   Sabre Holdings connects people with the world's greatest travel
possibilities by retailing travel products and providing distribution
and technology solutions for the travel industry. More information is
available at http://www.sabre-holdings.com.

SynXis
Carol Levitt, 301-960-4428
carol.levitt@synxis.com

Copyright Business Wire 2008
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