Photos: Perot Systems Expands Healthcare Market Initiatives with Launch of Revenue...

Photos: Perot Systems Expands Healthcare Market Initiatives with Launch of
Revenue Cycle Solutions Ad Campaign

PLANO, Texas, Sept. 2 /PRNewswire-FirstCall/ -- Perot Systems Corporation
(NYSE: PER) today announced the launch of an expanded market initiative to
help meet increasing demand for one of the company's most popular and
successful healthcare industry IT services offerings: Revenue Cycle Solutions
(RCS). In the past two years, Perot Systems' RCS services have enabled
hospitals across the U.S. to collect more than $12.5 billion in accounts
receivable.
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Perot Systems' new market initiative begins with an ad campaign aimed at
the healthcare industry's providers (hospitals and large physicians practices)
to increase awareness of the company's RCS success and additional potential.
"Our RCS team has done an outstanding job as it continues to build upon
last year's success," said Terry Armstrong, leader of the Perot Systems'
Revenue Cycle Solutions group. "Whether a discrete project engagement is being
sought or an outsourced relationship with an end-to-end revenue cycle solution
is being explored, Perot Systems' Revenue Cycle Solutions has the capabilities
and services to fit almost any need in today's global and international
healthcare industry."
Through major healthcare trade publications, websites and e-newsletters,
the campaign focuses on reaching C-level readership within the hospital
market, primarily CFOs, by maximizing exposure in the major trade publications
in the healthcare revenue cycle space -- Modern Healthcare, hfm (the magazine
of the Healthcare Financial Management Association - HFMA), HealthLeaders and
Healthcare Finance News. Three ads have been developed that metaphorically
promote the RCS services, emphasizing revenue cycle outsourcing and project
capabilities. Electronic formats of the ads will also appear on trade
publication websites, in e-newsletters and in the HFMA 2009 Buyer's Resource
Guide.
"The fall campaign is designed to increase market awareness of RCS through
strategic placement of the ads and well-coordinated timing," Armstrong said.
"Ultimately, our goal is to strengthen the sales pipeline and grow new
business through enhanced lead generation efforts. We anticipate this campaign
will assist sales efforts in the last few months of this year and in the long
term."
To help further create awareness and generate leads, the campaign also
consists of integrated elements with an e-mail and direct mail
"call-to-action" component, an online strategy that includes search engine
optimization (SEO) and multimedia distribution that includes displays of the
ad in New York City's Times Square.
Conceptually, development of the campaign centered on the creative design
of each ad to visually relay the message of the RCS service offering. Special
attention was also placed on the overall message which positions RCS as the
leader in its respective space by highlighting the expertise of RCS
associates, years in the industry and impact on the industry. The result is a
focused ad series that is strikingly different from other ads in the
publications.
About Perot Systems
Perot Systems is a worldwide provider of information technology services
and business solutions. Through its flexible and collaborative approach, Perot
Systems integrates expertise from across the company to deliver custom
solutions that enable clients to accelerate growth, streamline operations and
create new levels of customer value. Headquartered in Plano, Texas, Perot
Systems reported 2007 revenue of $2.6 billion. The company has more than
23,000 associates located in the Americas, Europe, Middle East and Asia
Pacific. Additional information on Perot Systems is available at
http://www.perotsystems.com/.
This press release contains forward-looking statements that are subject to
known and unknown risks and uncertainties that could cause actual results to
differ materially from those expressed or implied by such statements. For
factors that could affect our business and cause actual results to differ
materially, please refer to our Annual Report on Form 10-K for the fiscal year
ended December 31, 2007, as filed with the U.S. Securities and Exchange
Commission and available at http://www.sec.gov/, as updated in our Quarterly
Reports on Form 10-Q filed after such Form 10-K, for additional information
regarding risk factors. We disclaim any intention or obligation to revise any
forward-looking statements whether as a result of new information, future
developments, or otherwise.
For more information contact
Tom Mitchell
Perot Systems Corporation
615-346-4963
thomas.mitchell@ps.net

SOURCE Perot Systems

Tom Mitchell of Perot Systems Corporation, +1-615-346-4963,
thomas.mitchell@ps.net