Vidsense Makes Good Sense for "Touch of Gray"

MOKENA, IL, Sep 02 (MARKET WIRE) --
"In a word, Vidsense delivers." That's how Tom Cunniff, VP Director of
Interactive Communications for Combe Incorporated, summarized the results
of a recent online promotion for Just for Men's Touch of Gray.

As the Web's largest video ad network, Vidsense delivered nearly 165,000
qualified visitors directly to Touch of Gray's website over the span of
just two weeks! What makes this case study so extraordinary, however, is
in how vividly it illustrates the fundamental differences between Vidsense
and other online advertising models.

The campaign objective was clear: Get boomer-aged men to visit Touch of
Gray's website where they could take advantage of a line-extension launch
promotion. To do this, Vidsense placed a selection of targeted thumbnail
links to popular TV and movie clips across compatible publishers within
its vast network of more than 20,000 safe-for-work websites. Those who
clicked on a thumbnail were transported directly to Touch of Gray's
website where the clip was then viewed within the exclusive confines of
Touch of Gray's carefully branded environment.

The results were nothing short of amazing: Of the 165,000
Vidsense-generated click-throughs, fully 85% fell within Touch of Gray's
prime target demo of men 45+. 90% were unique visitors, and more than a
thousand took advantage of a free coupon offer. These 165,000 visitors
collectively spent close to 6,600 hours virtually surrounded by the Touch
of Gray brand! That's an average per-visitor session time of almost
two-and-a-half minutes at a cost of only five cents per minute of direct
brand exposure. Just as importantly -- and to further underscore the
intrinsic appeal of quality content -- 92% of those surveyed said they
enjoyed the video clip.

"Interactive marketers have always faced the same false choice: build your
brand or steer by strict marketing metrics," says Cunniff: "The fact is,
you must do both in order to win. Vidsense bridges that divide like no one
else."

With more than 80,000 licensed TV and movie clips in its unique content
arsenal, and more than 20,000 safe-for-work websites in its publisher
network, Vidsense takes the guesswork out of online advertising. "Vidsense
is a return to what works," states CEO Jaffer Ali. "What truly
distinguishes this retro-evolutionary media model is its ability to target
and engage consumers on their own terms -- just like in the old days of
radio and television. No matter what audience you want to reach, Vidsense
can compel that audience to reach you instead, just as we did for Touch of
Gray."

Concludes Tom Cunniff: "We all know entertainment sells. The real mystery
is: Why hasn't anybody figured out how to do this online before Vidsense?"

About Vidsense

Vidsense is the Web's largest video advertising network. With more than
80,000 advertiser-friendly video clips licensed from major film and TV
studios, the Vidsense network of more than 20,000 safe-for-work partner
websites delivers millions of qualified visitors directly to advertiser
websites on a pure Pay-Per-Click (PPC) basis. Vidsense is to Adsense what
video is to print -- a far more engaging and compelling environment for
consumers and advertisers alike. For more information, visit
www.Vidsense.com.

Contact:
Mary Kolacki
Email Contact
(708) 478-4500 x109

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