DIDMO Announces Appointment of Roberto Chaves as Chief Executive Officer

STOCKHOLM, SWEDEN, Sep 02 (MARKET WIRE) --
DIDMO, a leading advertisement delivery platform in the mobile market,
today announced that it has appointed Roberto Chaves as the new Chief
Executive Officer of its global operations. Chaves is charged with
growing the company's presence in North America and Europe, in addition
to further solidifying DIDMO's position as a leader in the mobile
advertising space.

Chaves brings a wealth of leadership, research and development,
programming, and IT consulting experience to DIDMO. Chaves started his
career as co-founder of Evolution 42, developing a complete software and
hardware virtual reality system for an arcade platform, one of the first
to render graphics in 16-bit architecture. Since then, Chaves has held
various positions including project leader with Cycore AB's Cult3D R&D
team, Senior Graphics Software Engineer with Mental Images, Technical
Advisor with Cycore and United Keys, and as CTO with IPDrum. Chaves is a
SuperGroup Member with Research International and most recently served as
Scrum Master and Team Leader with Ace Interactive.

"DIDMO is an innovator in the competitive technology and service platform
space and its targeted and compelling approach to in-application mobile
advertising ensures key results for advertisers while providing benefits
to consumers," said Chaves. "The industry is set to undergo tremendous
growth and DIDMO is poised to provide further value and raise the mobile
advertising bar even higher. I'm pleased to join DIDMO and help to grow
its value proposition around the world."

DIDMO has achieved wide recognition with its technology platform by
delivering free, full-version games to mobile phones wrapped in an
ad-supported shell for 24 hours, after which consumers have the option to
purchase the content or download a new game. Its "try before you buy"
business model offers consumers on-going content for free or purchase,
publishers with increased control of IP and additional revenue streams,
and advertisers with a proven method of high ROI averaging 5-10%
click-through rates.

"With the appointment of Roberto Chaves as CEO, DIDMO will continue to
penetrate and strengthen its position in the North American and European
markets," said Gorgen Abrami, Chairman of the Board. "Our mobile platform
continues to be a valuable tool for publishers and advertisers worldwide
and we will continue to expand our service offering with unique solutions
that will drive growth."

About DIDMO

DIDMO is a proven leader in advertising-wrapped content delivery to mobile
phones. The company provides a seamless in-application mobile advertising
solution that delivers full-screen ads embedded in free content, such as
games, to mobile phone users. The DIDMO platform was developed to offer
free trials of such content supported by non-obtrusive advertisements,
offering a viable way for publishers and distributors to deliver
compelling content that drives mobile purchases while generating high
impact advertising impressions. Content publishers can easily upload
content to consumers, as well as view valuable statistics on downloads,
number of plays, purchases, and user ratings for use in content
development and marketing research. DIDMO's ad-supported content delivery
platform serves to meet the needs of consumers, content publishers and
advertising agencies worldwide with delivery capabilities in Scandinavia,
United States of America, United Kingdom, Germany, and Spain. Please visit
www.didmocorporate.com for more information.

Contact:
TriplePoint (on behalf of DIDMO)
Quinn Wageman
(212) 730-9744
Email Contact

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