Cookie Magazine and Lord & Taylor Launch 'Cookies for Kids' Cancer' in Support of...

Cookie Magazine and Lord & Taylor Launch 'Cookies for Kids' Cancer' in Support
of National Childhood Cancer Awareness Month on September 13th, 2008
Buy a Cookie, Save a Life

NEW YORK, Sept. 2 /PRNewswire/ -- Cookie Magazine and Lord & Taylor will
launch a nationwide initiative on September 13th with "Cookies for Kids'
Cancer," to observe National Childhood Cancer Awareness Month. "Cookies for
Kids' Cancer" (cookiesforkidscancer.org) is a not-for-profit organization
committed to finding new and improved treatments, and ultimately a cure, for
pediatric cancer by raising money through the sale of their all-natural
chocolate chip cookies and local grass-roots bake sales across the country.
Starting on September 13th, National Pediatric Cancer Awareness Day, the
organization's signature all-natural chocolate chip cookies will be available
for purchase in the children's department of 46 Lord & Taylor stores, while
supplies last. One hundred percent of each delicious $3 treat will go directly
to help find a cure.
"Cookie is proud to support 'Cookies for Kids' Cancer' for its first
national launch event," says Carolyn Kremins, publisher of Cookie. "We were
thrilled to have Lord & Taylor as a partner for this important cause."
"We are delighted to provide Cookie Magazine a launching pad for 'Cookies
for Kids' Cancer', says LaVelle Olexa, Lord & Taylor's Senior Vice President,
Public Relations. "I cannot think of a better way to support the fight against
pediatric cancer and mark National Childhood Cancer Awareness Month."
Cookie is a family lifestyle magazine published by Conde Nast
Publications, tailored to the sensibilities of parents with young children.
Catering to a mom with a sophisticated lifestyle, it covers fashion, travel,
food, health and nutrition, home, and beauty in a modern way, giving moms
permission to retain their premotherhood sense of style and adventure.
www.cookiemag.com. Cookie is a found partner of "Cookies for Kids' Cancer."
Cookies for Kids' Cancer is a recognized 501(c)3 non-profit organization
committed to raising urgently needed funds to support research for new and
improved therapies for pediatric cancer, the number one disease killer of
children in the United States. Through cookies sales and local bake sales,
"Cookies for Kids' Cancer provides the inspiration and support for
individuals, communities and businesses to become involved in pediatric cancer
research.
Lord & Taylor is an upscale specialty department store with 47 stores in
nine states and the District of Columbia. Lord & Taylor has built a
reputation for attentive customer service and high-quality merchandise focused
on apparel and accessories. Founded in 1826, Lord & Taylor is America's
oldest department store and one of America's premier retailers.
SOURCE Cookie Magazine

Cherie Gallarello of Cookie Magazine, +1-212-286-3809,
Cherie_Gallarello@condenast.com