Bausch & Lomb Limited Edition Pink Crystallized(TM) - Swarovski Elements Contact...

Bausch & Lomb Limited Edition Pink Crystallized(TM) - Swarovski Elements Contact Lens Cases Benefit Susan G. Komen for the Cure

Produced in recognition of October Breast Cancer Awareness Month

Available exclusively online at www.ReNuCares.com
ROCHESTER, N.Y.--(Business Wire)--
Bausch & Lomb extends its commitment to raising awareness for
breast cancer this fall by creating 40 limited edition pink
CRYSTALLIZED(TM) - Swarovski Elements contact lens cases. These will
be given away exclusively online at www.ReNuCares.com during October
Breast Cancer Awareness month.

"CRYSTALLIZED - Swarovski Elements is known for its legendary
crystal artistry. It has transformed a functional contact lens case
into a unique work of art that contest winners will be able to use and
admire at the same time," said Lisa Van DeMark, vice president,
Marketing, U.S. Lens Care.

CRYSTALLIZED is a brand synonymous with luxury style and
innovative design as well as a strong commitment to philanthropy. The
limited edition contact lens cases are created with 646 hand-applied
crystal components and feature the hallmark Susan G. Komen for the
Cure(R) ribbon. Each case has a retail value of approximately $350.

"We wanted to create something memorable and elegant for Breast
Cancer Awareness Month this October. We're proud to partner with
Bausch & Lomb in recognition and support of Susan G. Komen for the
Cure," says Stephan Toljan, vice president of Marketing for
CRYSTALLIZED.

Bausch & Lomb's online giveaway contest launches today, September
2, 2008, at www.ReNuCares.com. The contest ends October 31, 2008.
Visitors who download a coupon for ReNu MultiPlus(R) contact lens
solution will be automatically entered to win one of the limited
edition CRYSTALLIZED contact lens cases. No purchase is necessary to
be entered to win. Bausch & Lomb will notify winners by November 15,
2008.

Bausch & Lomb will also donate $1 to Susan G. Komen for the Cure
for every coupon that is redeemed at a retail store.

The CRYSTALLIZED contact lens case giveaway supplements the
two-year partnership Bausch & Lomb has established with Susan G. Komen
for the Cure. This year, Bausch & Lomb has committed to raise up to
$400,000, with a minimum guaranteed donation of $300,000, for the
organization through sales of its ReNu MultiPlus solution and its
online campaign at www.ReNuCares.com. ReNu MultiPlus solution cleans,
rinses and provides outstanding comfort, disinfection and protein
removal for contact lenses.

"Now when people do something as basic as care for their contact
lenses, they can help fight breast cancer," notes Ms. VanDeMark.

To download a high-resolution image of the lens case, please click
here.

About Bausch & Lomb

Bausch & Lomb is the eye health company dedicated to perfecting
vision and enhancing life for consumers around the world. Its core
businesses include soft and rigid gas permeable contact lenses and
lens care products, and ophthalmic surgical and pharmaceutical
products. The Bausch & Lomb name is one of the best-known and most
respected healthcare brands in the world. Founded in 1853, the company
is headquartered in Rochester, N.Y. With revenues in excess of $2
billion, it employs approximately 13,000 people worldwide and its
products are available in more than 100 countries. More information
can be found at www.bausch.com.

About CRYSTALLIZED - Swarovski Elements

CRYSTALLIZED is the brand name for all loose cut crystal elements
designed and manufactured by Swarovski. Since over 113 years Swarovski
has grown to be the world's leading producer of precision-cut crystal,
for fashion, jewellery and lighting, architecture and interiors. Today
Swarovski crystal components, known by their brand name CRYSTALLIZED
-Swarovski Elements have become an essential ingredient of
international design and a sign of highest quality. The uniquely
shaped off-white "Made with CRYSTALLIZED -Swarovski Elements" tag is a
proof and guarantee to end consumers and will be found in retail soon
all over the U.S. More information on WWW.CRYSTALLIZED.COM.

About Susan G. Komen for the Cure

Nancy G. Brinker promised her dying sister, Susan G. Komen, she
would do everything in her power to end breast cancer forever. In
1982, that promise became Susan G. Komen for the Cure and launched the
global breast cancer movement. Today, Komen for the Cure is the
world's largest grassroots network of breast cancer survivors and
activists fighting to save lives, empower people, ensure quality care
for all and energize science to find the cures. Thanks to events like
the Komen Race for the Cure, we have invested more than $1 billion to
fulfill our promise, becoming the largest source of nonprofit funds
dedicated to the fight against breast cancer in the world. For more
information about Susan G. Komen for the Cure, breast health or breast
cancer, visit www.komen.org or call 1-877 GO KOMEN.

(C) 2008 Bausch & Lomb Incorporated. ReNu and ReNu MultiPlus are
registered trademarks of Bausch & Lomb Incorporated.

Media:
Brand Building Communications
Michelle Bach, 212-343-8917
mbach@brandbuildingnyc.com

Copyright Business Wire 2008