Rutgers University Teams With Gladson Interactive on Household Nutrition Study

LISLE, Ill.--(Business Wire)--
Seeking to learn what foods the typical household has on hand --
and the nutritional value of those items -- Rutgers University
recently completed a comprehensive "pantry audit" of 100 New Jersey
households. A key element of the study was Gladson Interactive's
unique database which connects a product's Universal Product Code
(UPC) with information on the product's nutritional composition
contained on the package label for over 300,000 items.

Rutgers' researchers used hand-held devices to scan the UPC of
every food product in the home, excluding baby foods, bulk items such
as sugar, flour and shortening, and foods with limited nutritional
content such as bottled water, condiments and spices. Bar-coded items
represented about 85 percent of the 250 to 300 food products in the
average home. The remaining non-UPC items, such as fresh fruits and
vegetables, meats, homemade foods and fund-raising items (e.g., Girl
Scout cookies), were recorded manually.

"We found that Gladson has the only comprehensive database that
links the UPC to nutrient content data," said Dr. Carol
Byrd-Bredbenner, professor of nutrition at Rutgers, who directed the
study. "Being able to link directly the products we found in the
households to their nutritional value was a major factor in the
successful completion of our study."

Professor Byrd-Bredbenner's team supplemented the in-home
inventory with interviews of the families' primary food purchaser to
learn why products were chosen. Psychographic analyses and grouping of
this data was used to determine if an "intervention" or educational
plan could be developed to help households increase the nutrient value
of their food purchases.

A paper on the study has been accepted for publication in a
peer-reviewed professional journal.

Funding for the study was provided by the Canned Food Alliance.
For more details about the study, visit (www.mealtime.org).

About Gladson Interactive

Gladson Interactive (www.gladson.com), headquartered in Lisle,
Ill., is a leading provider of category management services to
consumer goods manufacturers, retailers, wholesalers and brokers. The
company's core focus is on collecting primary information and package
images of consumer products for a wide range of uses, including shelf
space management, category management, advertising and e-applications
such as online information and shopping. The company also provides
data analysis, consulting, in-store merchandising solutions that
support successful planogram implementation as well as store design
services.

Inverness Communications
Bob Bregenzer, 847-682-2854
bob@invernesscommunications.com

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