NATO's Cinema Buying Group Inks Major 3D Deal with RealD

LOS ANGELES--(Business Wire)--
Cinema Buying Group (CBG), a buying program for independent
theaters administered by the National Association of Theatre Owners,
today announced an agreement with RealD, the world's largest digital
3D experience provider. The agreement brings next-generation 3D
capability to CBG's independent cinemas, currently totaling over 8,000
screens in the United States and Canada.

With CBG's earlier announcement of Access Integrated Technologies,
Inc. as its selected digital integrator, the essential ingredients for
taking North American independent cinema operators into the digital
era, including digital 3D capability, are now in place.

The new generation of digital 3D exemplified by RealD has been
hailed as the most vital and exciting development in cinema since the
advent of color film.

Wayne Anderson, CBG's managing director, said, "CBG is committed
to bringing the best 3D experience possible to our members. We are
very pleased that we can offer a simple, affordable, and superior 3D
experience to all of our cinema guests. As the penetration of digital
screens grows, we anticipate RealD installations to top 1,000 among
CBG members."

Joe Peixoto, President, Worldwide Cinema, RealD, said, "We are
very proud to add Cinema Buying Group to our family of exhibition
partners. RealD has allowed both large and small exhibitors to take
full advantage of next-generation 3D technology. The addition of CBG
is further validation that 3D is here to stay. With over 30 3D titles
already announced in the next three years, exhibitors and audiences
can truly believe in the future of cinema."

Kendrick Macdowell, NATO's vice president and counsel to CBG,
said, "CBG's mission is to ensure a thriving community of independent
exhibitors in the digital age. The RealD deal takes us a critical step
forward in that mission. 3D capability, however, requires a digital
projector and server. So it's now incumbent on all the industry
stakeholders, including studios, to get agreements in place that
ensure access to affordable digital equipment for independent
exhibitors."

The Cinema Buying Group, a NATO-administered program for
independent theater operators, currently represents 643 members with
8,125 screens in the United States and Canada.

RealD is the global leader in 3D, bringing the most advanced and
enjoyable digital 3D experience to cinemas worldwide. RealD's
next-generation technology, deployed across the world's largest 3D
platform in 27 countries with more than 1,400 installations worldwide,
provides a stunningly realistic viewing experience beyond the usual
concepts of 3D cinema. The impact of 3D upon today's moviemaking has
been compared to the advent of color film when once there was only
black and white. Beyond cinema, RealD is the worldwide inventor and
provider of key stereoscopic technologies used in science,
manufacturing, marketing, and other industries, with thirty years of
scientific development behind its systems. RealD's mission-critical 3D
visualization technologies are used by organizations such as NASA,
Pfizer, BMW, Boeing and more. For more information, visit
www.reald.com.

B/W/R Public Relations
Gina Lang, 310-248-6109
glang@bwr-la.com

Copyright Business Wire 2008